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Value-Based Marketing

Maximizing Impact, Minimizing Costs: Value-Based Marketing for Self-Publishing Authors — Publishing for Profit with Orna Ross and Anna Featherstone

In this episode of the Publishing for Profit podcast stream, ALLI’s Australian ambassador and nonfiction adviser, Anna Featherstone, and Director Orna Ross, focus on value-based marketing for your book without adding to costs. Learn tips and tools for lowering the costs of editing and marketing, in particular, without compromising on the quality or impact of your work.
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Editing And Proofreading

Editing and Proofreading With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: editing and proofreading. Writing a book is impressive but getting yours to a publishable standard is a whole other trial by fire. Doing so requires a stringent quality control process, a team of collaborators, and several editorial stages. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey walk listeners through the major editing stages that authors must face to turn a written manuscript into a professional product. Together, they’ll discuss the whys, hows, and whens of editing, as well as insights from their own processes.
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The Ultimate Guide to Tools and Tech for Indie Authors

With the dawn of a new year, it's a great time to pick up a new habit, hobby or skill. Then there's the bargains to be had with sales and discounts. Or perhaps you're more of a gadget and software fan. When it comes to the latter, there's a lot of tech and software at the indie author's disposal, so much so it can be overwhelming. Fear not, Tim Lewis, science fiction and fantasy author, social media specialist and host of ALLi’s weekly #indieAuthorChat on Twitter, threw this question to the ALLi Facebook members forum in preparation for the recent SelfPub conference. Nominations poured in, and the result is a definitive list of 100 must-have tools for writing, editing, design, production and distribution—this is the ultimate guide to tools and tech for indie authors.
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The Ultimate Guide to Self-Editing your Manuscript

When you open your completed manuscript to start editing, it seems like a monumental task. But like any project, if you break it down into stages, the baby steps are much more manageable. Which is why today's ultimate guide is all about self-editing your manuscript. The Alliance of Independent Authors’  AskALLi team thanks all ALLi members and partners who shared their experiences, in particular Alison Shakspeare of Shakspeare Editorial, Kristina Stanley of Fictionary.co and Lisa Lepki of ProWritingAid for their in-depth contributions and advice. 
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Encore Month: Make Punctuation Fun

Punctuation tends to produce strong reactions. Either you love it or you hate it. But one thing is certain as writers, we all need it. In today's encore post, Dominic Selwood, author member, delights in punctuation so much so that he's taken the time to write a guide to punctuation for the 21st century writer. Today he tells us why - and also helps us learn to stop worrying and love punctuation! You can make punctuation fun too.
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