business Archives

What Is Publishing? The Seven Processes of Book Publishing

Anyone who sets out to publish a book needs to understand the seven processes of publishing. If you're scratching your head or you've never heard of them, don't worry. ALLi Director, Orna Ross is here to explain each of the processes and why they should matter to you.

November 18, 2019
Orna Ross
Process 3 & 4: Production & Distribution
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Reinvent the Path to Success

For many of us, writing is our passion. We chug along writing book after book, convinced we’re following our dreams. Rarely do we stop to ask ourselves whether we’re on the right path. Michael La Ronn did just that, reinventing himself, and in this encore presentation of his cover feature piece from the Q3 2019 edition of The Indie Author, our member magazine, offers five lessons he learned when reinventing the path to success.

How Indie Authors Can Sell More Nonfiction Books

Paid ads and hard marketing isn't for everyone. But in a pay to play market, what else is there? Maryann Jacobsen, ALLi author member, looks to content marketing to sell more nonfiction books. While nonfiction book marketing strategies may come and go but there is one strategy that still works: writing killer blog posts.

September 30, 2019
Maryann Jacobsen
Business & Planning, Process 5 & 6: Marketing & Promotion
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Encore Opinion: Why Author Income Should Be A Measure of Publishing Success

ALLi Director Orna Ross expands on a statement she made in a previous AskALLi Advanced Salon: that indie author income should be a measure of self- publishing success. She responds to comments for and against that motion, and explains the background to her thinking about author income. Where do you stand on this issue? Read the post then join the encore debate via the comments box!

Encore Opinion: Put Readers First – an Essential Ingredient of Successful Book Marketing

A great reminder in today's encore post from David Penny, author of the Thomas Berrington Historical Mysteries set in the final ten years of Moorish Spain. David makes a plea for indie authors to focus on marketing to their readers rather than to other writers, to make the best use of marketing time and resources, and to free up more time for writing.

July 25, 2019
David Penny
Process 3 & 4: Production & Distribution
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Encore Month: How to Increase Your Global Reach

In today's encore post, Alison Clifford, author member shows you how to increase your global reach. Many self-publishing platforms have an extensive world-wide reach for potential sales. But what should authors think of in order to be global and create a global audience? What can we indie authors do to truly embrace our world-wide audience?

July 20, 2019
Alison Cliford
Business & Planning, Process 3 & 4: Production & Distribution, Writing
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Indie Publishing as a Hobby or Business: AskALLi Beginners’ Self-Publishing Salon January 2019

Welcome to AskALLi, the self-publishing advice podcast from the Alliance of Independent Authors. This week it's our monthly beginners' self-publishing…