Feeling overwhelmed by the need to market your book? Try breaking the process down into baby steps - a system that Cathy Dudley found worked for her, as she describes with a case study here.
Are you taking advantage of your books' potential for seasonal marketing? Debbie Young explains how to trade off the seasonal relevance of your back catalog all year round.
Wondering how to make your books and yourself stand out from the crowd? Take inspiration from Stephen Oram's fascinating case study of what's worked for his near-future sci-fi books and decide how his method might work for you.
If you write for children, have you ever thought of doing events in schools for World Book Day? It's a great excuse and schools will love you for it! Read Sue Bough's account of her first event of this kind and what fun she had.
The harsh reality is that many of us rack our uncooperative brains for weeks in a fruitless search for a title. And when divine inspiration doesn't appear and we're nearing the point of desperation, we clutch at a semi-random title that feels only mediocre. We settle. But if you're in that latter category, take heart: every book in the history of literature is a lesson on how to choose a title. Let them guide you, and you'll find a title that fills you—and your readers—with delight.
Crime writer JJ Marsh describers a lightbulb moment in her book marketing - to forget about her personal preferences and focus on her readers' habits and tastes instead. The resulting boost in her sales makes it a compelling argument!
Does uploading book metadata to book distribution platforms drive you nuts? Let Jo Van Every help you through it with her downloadable template for you to use free of charge when self-publishing your own books.
Lesley Tither shares her strong views on why she will never offer her books as freebies - and explains why. Do you agree? Join the debate over on the blog!
Online catalogs of books are everywhere, but are they effective? We'll show you how to get the best value for your marketing dollar.
What can artificial intelligence and blockchain do for you? Kathy Meis of Bublish gives a clear summary and a link to a free webinar on 13 February. (Can't make the event live? Register anyway to access post-event recording.)
Like some inspiration and ideas for your 2019 book marketing campaign? This post, rounding up some of the best marketing and promotion advice from the ALLi blog in 2018, will help you hit the ground running.
Are you making the most of Amazon's Author Central facility in all its territories to raise your author profile and draw attention to your self-published books around the world? Here's a quick guide and some food for thought from Debbie Young.