book marketing Archives

Profitable Publishing on Amazon KDP: Self-Publishing Conference Highlight

In this panel discussion, two high-achieving Amazon KDP authors, Sacha Black and J.M. Dalgliesh, reveal the most effective strategies and tactics they’ve used to maximize profitability in self-publishing. From smart pricing and advertising to leveraging data, this session is packed with actionable advice on how to turn writing books into a profitable, sustainable business. Learn how to make the most of Amazon’s tools and build a long-term, profitable publishing strategy that drives consistent income. This session is proudly sponsored by Amazon KDP.

The Secrets of Successful Author Branding: Self-Publishing with ALLi Featuring Dale L. Roberts

Join Dale L. Roberts as he interviews self-publishing expert Bryan Cohen on the foundations of author branding. Learn how genre clarity, strong sales copy, and Amazon ads work together to grow your fan base and boost book sales. It’s a must-listen for new and mid-list authors.

Debuts, Awards, TV Buzz, and More: ALLi Member Milestones April 2025

This regular post from the Alliance of Independent Authors celebrates ALLi member successes to inspire our indie author community. Our ALLi Member Milestones, April 2025, celebrate the successes of author members Kelle Lima, S. G. Baker, Amy M. Le, Gary Corbin, Marcha Fox, Barbara Mostella-Oliver, Catherine Matthews, Anna Lucia, L. S. Westhoff, and Mark David Gerson. Congratulations to all those featured in this month’s roundup and to everyone in our community who has hit a milestone!

StorySelling for Authors: Self-Publishing Conference Highlight

Join Bill Mueller in this session for novelists, poets, and nonfiction authors who want to harness the power of StorySelling to create deeper connections with their audience and encourage them to purchase. Learn the psychology behind why stories work, a life-changing technique for uncovering and crafting compelling stories from your own experiences, and how to seamlessly integrate stories into your marketing and promotional materials across a wide variety of platforms.

Book Excerpt from ‘Creative Self-Publishing:’ What Does Success Look Like?

Welcome to a new monthly feature on the Self-Publishing Advice blog, where we highlight standout titles from ALLi’s library of self-publishing guidebooks. This month, we’re featuring an excerpt from Creative Self-Publishing, written by ALLi Director and Founder Orna Ross. You can purchase a copy of the book in our bookstore, or, if you're an ALLi member, you can download this and all of our guidebooks for free in the Member Zone—just log in and go to “Publications.”

How to Vet a Book Publicist Before You Hire One: The Self-Publishing with ALLi Member Q&A Podcast Featuring Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss the challenges of hiring a book publicist, including how to vet them, what questions to ask, and whether most indie authors even need one.

The Coming Year in Self-Publishing: Ricardo Fayet on Marketing

Each year, ALLi Campaigns Manager Matty Dalrymple meets with each of our advisers to discuss what they see on the horizon in their advisory area that indie authors should be aware of. In this installment, Matty sits down with Ricardo Fayet, ALLi's marketing adviser, co-founder of author services marketplace Reedsy, and author of How to Market a Book, to explore what’s ahead in book marketing. From leveraging AI as a time-saving tool to making the most of tried-and-true marketing strategies, Fayet shares his insights on what’s working—and what’s not—for indie authors.

Building Authentic Connections with Your Audience: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

In this episode of the Self-Publishing with ALLi podcast, host Dale L. Roberts chats with branding expert Dan Blank about building authentic connections, balancing creativity with marketing, and the key role of branding in an author’s success. Dan shares tips on audience growth, cost-effective strategies, avoiding pitfalls, and staying true to your voice while adapting to trends.

Best Timing for Print, E-Book, and Audiobook Releases: The Self-Publishing with ALLi Member Q&A Podcast featuring Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors should release print, e-book, and audiobook formats at the same time or stagger them to maximize visibility and sales.

How To Sell Your Funny Fiction

Can you write humour? Or humor, depending on where you’re reading this? My answer to that is . . . probably. Yes. Yes, you can. Why am I hesitating? Perhaps it’s because, for many people, there’s a slightly different question. It’s not “Can I write funny?” but more a case of “Do I want to?”

Creating Courses from Nonfiction Books

Creating courses from nonfiction books is a growing strategy for authors to expand their reach and impact. Advances in online learning tools and platforms have made it easier for self-publishers to transform their books into engaging educational experiences, generating additional income and fostering deeper connections with readers. Success depends on a clear understanding of the new technologies and best practices that have emerged since we last covered this topic in 2017.

August 26, 2024
ALLi Editorial
Business & Planning, Process 1. Editorial
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Federal Trade Commission to Ban Fake Reviews: Self-Publishing News with Dan Holloway

Fake reviews have been a problem for as long as I have been publishing. Now, the Federal Trade Commission (FTC) in the United States is finalizing rules aimed at stamping out fake reviews.

August 17, 2024
Dan Holloway
News
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