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Tag Archives | book marketing
How to Use Awareness Days to Promote Your Self-published Books
Ever used relevant Awareness Days to you market and promote your self-published books? Pick up top tips and ideas from children’s author Jude Lennon, who shares her own experience of doing so here.
Hello and welcome to our blog!
This is the self-publishing advice blog, written by members of the Alliance of Independent Authors. We cover the seven processes of publishing – editorial, design, production, distribution, marketing, promotion and licensing publishing rights – here week on week, together with writing advice and how to run an indie author business.
Why, When and How to Self-publish a Box Set of Ebooks
It may seem counter-intuitive, but self-publishing box sets of books at bargain prices can actually boost your author income considerably! This comprehensive post by New Zealand author Kim Lambert is a must-read guide to help you grab some box set success for yourself!
Book Marketing: Case Study of a Successful Bookbub Promotion for a Self-published Non-fiction Book
Non-fiction authors often scratch their heads wondering what fiction writers’ marketing devices will work for them – and in this Ann Richardson describes how a BookBub promotion made a huge difference to her non-fiction book about hospices.
Book Marketing: 7 Avoidable Rookie Errors for Indie Authors
No matter what stage you’re at in your indie author journey, it’s worth checking this list of 7 classic marketing errors made by self-publishing authors as they try to make their books discoverable in a crowded marketplace
Production: Bespoke Books as an Exciting New Business Model for Independent Publishers
Like to make more money from your books by creating custom editions? It’s especially relevant for non-fiction authors, but might also work for fiction. Read Sarah Rayner’s case study of how she repurposed a self-help book for markeing use by a top clinic.
Opinion: First Things First – Why Book Marketing Doesn’t Trump Writing Craft
Why you need to make sure your writing is the best it can be before you invest in marketing it – tough love on the importance of writing craft from ALLi Author Advice Center Manager Debbie Young, herself the author of a series of cozy mysteries
Book Marketing: How to Make a Printed Catalogue for your Self-published Books
A printed catalogue of your books is a handy item to have in your book marketing toolbox – and it’s surprisingly affordable and simple to make yourself, if you follow ALLi Professional member Karen Myers’ handy guide here, based on her own experience
Book Marketing: How Smart Collaboration Between Authors Helps Sell Books – A Case Study
Wondering whether joint promotions between authors are worthwhile? Read JJ Toner’s case study of his recent collaboration with six other authors writing about WWII to pick up top tips on how to run one that genuinely engages readers.