Are you taking advantage of your books’ potential for seasonal marketing? Debbie Young explains how to trade off the seasonal relevance of your back catalog all year round.
Tag Archives | book marketing
Wondering how to make your books and yourself stand out from the crowd? Take inspiration from Stephen Oram’s fascinating case study of what’s worked for his near-future sci-fi books and decide how his method might work for you.
If you write for children, have you ever thought of doing events in schools for World Book Day? It’s a great excuse and schools will love you for it! Read Sue Bough’s account of her first event of this kind and what fun she had.
The harsh reality is that many of us rack our uncooperative brains for weeks in a fruitless search for a title. And when divine inspiration doesn’t appear and we’re nearing the point of desperation, we clutch at a semi-random title that feels only mediocre. We settle. But if you’re in that latter category, take heart: […]
Crime writer JJ Marsh describers a lightbulb moment in her book marketing – to forget about her personal preferences and focus on her readers’ habits and tastes instead. The resulting boost in her sales makes it a compelling argument!
Does uploading book metadata to book distribution platforms drive you nuts? Let Jo Van Every help you through it with her downloadable template for you to use free of charge when self-publishing your own books.
Lesley Tither shares her strong views on why she will never offer her books as freebies – and explains why. Do you agree? Join the debate over on the blog!
Online catalogs of books are everywhere, but are they effective? We’ll show you how to get the best value for your marketing dollar.
What can artificial intelligence and blockchain do for you? Kathy Meis of Bublish gives a clear summary and a link to a free webinar on 13 February. (Can’t make the event live? Register anyway to access post-event recording.)
This is the self-publishing advice blog, written by members of the Alliance of Independent Authors. We cover the seven processes of publishing – editorial, design, production, distribution, marketing, promotion and licensing publishing rights – here week on week, together with writing advice and how to run an indie author business.