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Bake Marketing

Bake Marketing Into Your Writing Process: Publishing for Profit with Orna Ross and Anna Featherstone

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and author Anna Featherstone discuss how to bake marketing in with your writing process. This proactive approach is about more than just organic development; it's a strategic method of laying the groundwork early on. By integrating marketing elements into your manuscript from the start, you create a seamless transition from pen to promotion.
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Self-Publishing Marketing And Promotion Best Blogs 2023

Marketing and Promoting Self-Published Books: Best Blogs 2023

As the year draws to a close we continue our month of reflection throughout December, and this week we are looking back at the top indie author marketing and promoting self-published books posts on the Alliance of Independent Authors blog. From paid advertising to non-fiction marketing techniques, these are the blogs from 2023 you don't want to miss if you are looking to boost your marketing activity in the coming year...
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Book Marketing Foundations

Book Marketing Foundations With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you.
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