How to DIY PR for Indie Authors
PR can feel like a mystery to writers. It's done by experts and those in the field or the industry. But author member, Helen Baggott is here to remove the mystery and tell us how we can DIY PR as indie authors.
Self-Publishing Advice Conference Highlights: Social Media Book Marketing Strategies, With Rachel Thompson
What can you do today to master social media book marketing strategies? Which strategies work and which are a waste of…
How to Get Editorial Reviews for Your Self-Published Book
Who says it's impossible to get editorial reviews for your self-published book? Granted, it may not seem easy, and as indie authors we may not have the established relationships with endorsers that traditional publishers have. But as Boni Wagner-Stafford explains, that's no reason not to try.
Social Media Marketing: Cutting through the Hype
Can you tell which social media promotion services deserve a piece of your marketing budget? We'll show you how to quickly identify the best services.
A Simple Book Marketing Timeline for Holiday Sales
Most people look forward to holiday season, but for indies, the price of advertising goes up and sales are harder to come by because the market is more competitive. But if you spend time building a sustainable business and reader-base then you can set yourself up for success. Partner member from Author Marketing Experts, Penny Sansevieri, talks us through a simple book marketing timeline.
Encore Month: How to Run a Twitter Chat
Wondering how to get more mileage from your Twitter account? Consider hosting a Twitter chat - not as hard as it sounds, once you read social media expert Tim Lewis's simple guide. Join ALLi's new weekly Twitter chat too - every Tuesday 8pm BST - #IndieAuthorChat.
Nonfiction Book Marketing Basics
When we talk about book marketing, we're mostly referring to fiction. But nonfiction is a booming business whether you're traditionally published or an indie author. Nonfiction books provide you with niche opportunities to build a business around your book. Partner member Karen Williams from The Book Mentor talks us through the nonfiction book marketing basics.
Book Marketing from a Standing Start as an Indie Author
The longer you're in an industry, the more knowledge and information you build. But, in a way, the more blinkers you wear too. It's hard to remember those early days of no readers and single sale days. But there's a huge number of debut authors publishing every day. Author member Alastair Crombie has just launched his first book and is here to explain what marketing from a standing start is like in the current market.
Scan the Market Before Marketing Your Book
It’s common to check out competitor books, titles, covers, and prices before we set our own. And that’s a good thing. As ALLi Communications Manager Boni Wagner-Stafford (also of Recommended Partner Member Ingenium Books) tells us in this excerpt adapted from her new book, One Million Readers, it's a good idea to do a thorough market scan before marketing your book.
How to Reach Global Audiences For Book Distribution
One of the beauties of being an indie author is our ability to reach global audiences. As an indie, even if you write in a niche area, marketing is in your control. All you need to do is think globally. Author member Alison Clifford discusses global reach and whether there's more to it than just distribution.
How to Get an Author Photo Readers Will Love
Many indie authors struggle with how to handle their author photo. They’re shy, or modest, or frugal, and don’t want to hire a professional photographer “just” for their author photo. Here’s why Boni Wagner-Stafford, ALLi's communications manager and co-founder of ALLi Partner Member Ingenium Books, believes you should.
Planning For a Successful Book Fair
With book marketing consistently ranked as one of the top challenges for the self-publishing author, you might wonder whether paying to participate in book fairs is worth the money and the effort. Indie author and ALLi member Sue Rovens provides recommended do's and don't's for a successful book fair, based on her personal experience.
