book marketing Archives

Successful Marketing for Multigenre Authors: Reaching More Readers, With Dale L. Roberts and Holly Greenland

In this episode of the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss successful marketing for multigenre authors. What are the pros and cons of writing in multiple genres? How it can impact your author brand? They share proven techniques for marketing your multigenre books to the right readers.

Text Reads: Find Readers For Your Books, With Image Of Bookshelf

Finding Readers for Your Indie Books: ALLi Ultimate Guide

The key to self-publishing commercial success lies in finding your readers and building a loyal following.

Text Reads 'Non-fiction Marketing Strategy For Indie Authors' With Image Of A Piece Of Paper On A Desk Saying 'marketing Strategy'

Non-Fiction Marketing Strategy for Indie Authors: Six Steps to Success

Six steps to planning a successful non-fiction author marketing strategy

The Seven Processes of Publishing: Marketing

Today, the Alliance of Independent Authors AskALLi team is examining the fifth process of publishing: marketing.

Book marketing for Indie authors: Calls to Action

In an age where readers have more choices than ever, authors need to do more than just write a great book. They must also know how to effectively harness and engage their audience. One powerful tool to do this is the Call to Action, or CTA. Which is why the Alliance of Independent Authors AskALLi team is examining what well-crafted calls to action can do.

Self-Publishing Literary Fiction: A How-To Guide for Litfic Authors

Yes you can successfully self-publish literary fiction. Orna Ross, director of ALLi and award-winning novelist and poet dispels the myths, giving guidance and examples.

Why Indie Authors Should Publish Gift Books

The holiday season is upon us. No matter what festivals you celebrate, whether it's summer or winter right now, a holiday period is a great opportunity to do something special and promote your books. That's what the Alliance of Independent Authors AskALLi team is focusing on today. How to maximise seasonal book sales.

Book Marketing Foundations With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: book marketing foundations. Talk to experienced indie authors and most will tell you that writing well is only part of the equation. If you want to succeed commercially then you must also master marketing. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey outline the foundations of marketing a book for debut authors: what works, what doesn’t, and what can work but isn’t applicable for most first-time authors. If you want to save time, sidestep common mistakes and shift early copies, this is the episode for you.

Audiobook Marketing for Indie Authors

We all know audiobooks are big business, everyone is talking about how important it is to create them. But no one is talking about how to promote and market them. That's what the Alliance of Independent Authors AskALLi team is doing today. We're diving into audiobook marketing for indie authors.

Successfully Selling Books Wide: Authorpreneur Feature Kris Michaels

Last week saw the first in a series of features we're running highlighting the successes of our authorpreneur members. Today, we're featuring another Alliance of Independent Authors authorpreneur member and the inspirational work they do. Today, it's Kris Michaels, who has found success selling books wide.