book marketing Archives

Creating Courses from Nonfiction Books

Creating courses from nonfiction books is a growing strategy for authors to expand their reach and impact. Advances in online learning tools and platforms have made it easier for self-publishers to transform their books into engaging educational experiences, generating additional income and fostering deeper connections with readers. Success depends on a clear understanding of the new technologies and best practices that have emerged since we last covered this topic in 2017.

August 26, 2024
ALLi Editorial
Business & Planning, Process 1. Editorial
0 Comments

Federal Trade Commission to Ban Fake Reviews: Self-Publishing News with Dan Holloway

Fake reviews have been a problem for as long as I have been publishing. Now, the Federal Trade Commission (FTC) in the United States is finalizing rules aimed at stamping out fake reviews.

August 17, 2024
Dan Holloway
News
0 Comments

How to Plan and Release a Second Edition of Your Self-Published Book

In this post from the Alliance of Independent Authors, we are joined by guest blogger Karen Williams, bestselling book mentor, author of 10 books and a TEDx speaker. Karen shares her advice and experience on releasing a second edition of a self-published book; answering key questions and recommending what you should consider. This post focuses on non-fiction books.

The Marketing Forever Mindset: Self-Publishing Conference Highlight

One of the most interesting insights from the Big Indie Author Data Drop is that even highly successful indie authors maintain a "marketing forever mindset," recognizing that marketing remains their responsibility. Despite using various tools and assistance, marketing is a constant task. Many emerging or struggling indie authors expressed that they least enjoy marketing, highlighting the need for a mindset shift from reluctant to proactive marketing.

Email Marketing Tips for Indie Authors: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss effective email marketing strategies for indie authors. They cover topics like choosing an email service, welcome emails, metrics to track, and engaging subscribers on a regular basis. The hosts aim to provide practical tips and best practices to help authors connect with readers and promote their books through email newsletters.

What Do I Do When a Book Launch Is Over?

Congratulations on publishing your book! As an indie author, the journey doesn't end with hitting "publish." In fact, it's just the beginning of a new adventure. After a book launch, it's crucial to maintain momentum, build your brand, and lay the groundwork for future success. In this Alliance of Independent Authors blog post, we'll cover key steps you should take to make the most of your book launch and beyond.

Shaun Loftus Explores The Book Whisperer’s Tailored Publishing Support and the ‘Unconference’ in Florence: Creating Better Books Podcast with Howard Lovy

In the latest episode of the Creating Better Books podcast, ALLi News and Podcast Producer Howard Lovy interviews Shaun Loftus, founder of The Book Whisperer, which offers complete publishing services for indie authors. Shaun shares her journey from a tech-savvy marketing director to a leader in indie publishing, emphasizing the educational approach of The Book Whisperer in guiding authors through the complexities of self-publishing. The discussion also touches on the upcoming “unconference” in Florence, a unique event designed for authors to collaboratively set the agenda and share insights in a peer-to-peer learning environment.

Top Tips for Your Nonfiction Indie Author Marketing Strategy: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland dive into the key elements of a successful marketing strategy for nonfiction indie authors. They emphasize the importance of "findability," ensuring your books reach the right readers at the right time, and highlight the role of strategic thinking in making the most of your marketing efforts. From author websites and book covers to social media and physical marketing materials, Dale and Holly offer concise, top tips to enhance your book's visibility and deepen your connection with your audience.

Bake Marketing Into Your Writing Process: Publishing for Profit with Orna Ross and Anna Featherstone

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and author Anna Featherstone discuss how to bake marketing in with your writing process. This proactive approach is about more than just organic development; it's a strategic method of laying the groundwork early on. By integrating marketing elements into your manuscript from the start, you create a seamless transition from pen to promotion.

December 13, 2023
Howard Lovy
Podcast
0 Comments

Self-Publishing Marketing And Promotion Best Blogs 2023

Marketing and Promoting Self-Published Books: Best Blogs 2023

As the year draws to a close we continue our month of reflection throughout December, and this week we are looking back at the top indie author marketing and promoting self-published books posts on the Alliance of Independent Authors blog. From paid advertising to non-fiction marketing techniques, these are the blogs from 2023 you don't want to miss if you are looking to boost your marketing activity in the coming year...

Successful Marketing for Multigenre Authors: Reaching More Readers, With Dale L. Roberts and Holly Greenland

In this episode of the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss successful marketing for multigenre authors. What are the pros and cons of writing in multiple genres? How it can impact your author brand? They share proven techniques for marketing your multigenre books to the right readers.