book marketing Archives - Alliance of Independent Authors: Self-Publishing Advice Center

How To Get Your First 50 Book Reviews: A Quick & Easy Guide for Indie Authors

November 29, 2019
Orna Ross
Book Production & Distribution Advice, Book Promotion & Marketing Advice, Running An Author Business
5 Comments

Encouraging people to publish and share reviews of your book is a key book-marketing activity, possibly the single most important of marketing task for a publisher. ALLi's latest Quick & Easy Guidebook (now available in the Member Zone) focusses on how to get your first 50 book reviews.

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Book Marketing: Who is Your Reader and Why Should You Care? #AskALLi Self-Publishing Fiction and Nonfiction Salon with Orna Ross and Sacha Black

All the foundations of book marketing begin with knowing your audience. And that is your reader! How do you identify who…

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How to Promote Books and Have Fun on the Radio

November 7, 2019
Elizabeth Ducie
Book Production & Distribution Advice, Debate & Opinion
0 Comments

If you're going to be an author, then eventually, you'll have to talk about your books. Although it's daunting, ALLi author member Elizabeth Ducie is here to show you how to promote books and still have fun on the radio.

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How to DIY PR for Indie Authors

September 19, 2019
Helen Baggott
Book Promotion & Marketing Advice, Running An Author Business
0 Comments

PR can feel like a mystery to writers. It's done by experts and those in the field or the industry. But author member, Helen Baggott is here to remove the mystery and tell us how we can DIY PR as indie authors.

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Self-Publishing Advice Conference Highlights: Social Media Book Marketing Strategies, With Rachel Thompson

What can you do today to master social media book marketing strategies? Which strategies work and which are a waste of…

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How to Get Editorial Reviews for Your Self-Published Book

Who says it's impossible to get editorial reviews for your self-published book? Granted, it may not seem easy, and as indie authors we may not have the established relationships with endorsers that traditional publishers have. But as Boni Wagner-Stafford explains, that's no reason not to try.

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Social Media Marketing: Cutting through the Hype

Can you tell which social media promotion services deserve a piece of your marketing budget? We'll show you how to quickly identify the best services.

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A Simple Book Marketing Timeline for Holiday Sales

August 16, 2019
Penny Sansevieri
Book Promotion & Marketing Advice, Running An Author Business, Self-Publishing LIfe
2 Comments

Most people look forward to holiday season, but for indies, the price of advertising goes up and sales are harder to come by because the market is more competitive. But if you spend time building a sustainable business and reader-base then you can set yourself up for success. Partner member from Author Marketing Experts, Penny Sansevieri, talks us through a simple book marketing timeline.

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Encore Month: How to Run a Twitter Chat

July 31, 2019
Timothy Lewis
Book Production & Distribution Advice, Running An Author Business, Self-Publishing LIfe
0 Comments

Wondering how to get more mileage from your Twitter account? Consider hosting a Twitter chat - not as hard as it sounds, once you read social media expert Tim Lewis's simple guide. Join ALLi's new weekly Twitter chat too - every Tuesday 8pm BST - #IndieAuthorChat.

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Nonfiction Book Marketing Basics

June 27, 2019
Karen Williams
Beginning Self-Publishing, Book Promotion & Marketing Advice
4 Comments

When we talk about book marketing, we're mostly referring to fiction. But nonfiction is a booming business whether you're traditionally published or an indie author. Nonfiction books provide you with niche opportunities to build a business around your book. Partner member Karen Williams from The Book Mentor talks us through the nonfiction book marketing basics.

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Book Marketing from a Standing Start as an Indie Author

June 24, 2019
Alastair Crombie
Beginning Self-Publishing, Book Promotion & Marketing Advice, Debate & Opinion, Running An Author Business, Self-Publishing LIfe
9 Comments

The longer you're in an industry, the more knowledge and information you build. But, in a way, the more blinkers you wear too. It's hard to remember those early days of no readers and single sale days. But there's a huge number of debut authors publishing every day. Author member Alastair Crombie has just launched his first book and is here to explain what marketing from a standing start is like in the current market.

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Scan the Market Before Marketing Your Book

June 6, 2019
ALLi Editorial
Book Production & Distribution Advice, Book Promotion & Marketing Advice
4 Comments

It’s common to check out competitor books, titles, covers, and prices before we set our own. And that’s a good thing. As ALLi Communications Manager Boni Wagner-Stafford (also of Recommended Partner Member Ingenium Books) tells us in this excerpt adapted from her new book, One Million Readers, it's a good idea to do a thorough market scan before marketing your book.

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