book marketing Archives

What Do I Do When a Book Launch Is Over?

Congratulations on publishing your book! As an indie author, the journey doesn't end with hitting "publish." In fact, it's just the beginning of a new adventure. After a book launch, it's crucial to maintain momentum, build your brand, and lay the groundwork for future success. In this Alliance of Independent Authors blog post, we'll cover key steps you should take to make the most of your book launch and beyond.

Shaun Loftus Explores The Book Whisperer’s Tailored Publishing Support and the ‘Unconference’ in Florence: Creating Better Books Podcast with Howard Lovy

In the latest episode of the Creating Better Books podcast, ALLi News and Podcast Producer Howard Lovy interviews Shaun Loftus, founder of The Book Whisperer, which offers complete publishing services for indie authors. Shaun shares her journey from a tech-savvy marketing director to a leader in indie publishing, emphasizing the educational approach of The Book Whisperer in guiding authors through the complexities of self-publishing. The discussion also touches on the upcoming “unconference” in Florence, a unique event designed for authors to collaboratively set the agenda and share insights in a peer-to-peer learning environment.

Top Tips for Your Nonfiction Indie Author Marketing Strategy: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland dive into the key elements of a successful marketing strategy for nonfiction indie authors. They emphasize the importance of "findability," ensuring your books reach the right readers at the right time, and highlight the role of strategic thinking in making the most of your marketing efforts. From author websites and book covers to social media and physical marketing materials, Dale and Holly offer concise, top tips to enhance your book's visibility and deepen your connection with your audience.

Bake Marketing Into Your Writing Process: Publishing for Profit with Orna Ross and Anna Featherstone

Today on the Publishing for Profit Podcast, ALLi Director Orna Ross and author Anna Featherstone discuss how to bake marketing in with your writing process. This proactive approach is about more than just organic development; it's a strategic method of laying the groundwork early on. By integrating marketing elements into your manuscript from the start, you create a seamless transition from pen to promotion.

December 13, 2023
Howard Lovy
Podcast
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Self-Publishing Marketing And Promotion Best Blogs 2023

Marketing and Promoting Self-Published Books: Best Blogs 2023

As the year draws to a close we continue our month of reflection throughout December, and this week we are looking back at the top indie author marketing and promoting self-published books posts on the Alliance of Independent Authors blog. From paid advertising to non-fiction marketing techniques, these are the blogs from 2023 you don't want to miss if you are looking to boost your marketing activity in the coming year...

Successful Marketing for Multigenre Authors: Reaching More Readers, With Dale L. Roberts and Holly Greenland

In this episode of the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss successful marketing for multigenre authors. What are the pros and cons of writing in multiple genres? How it can impact your author brand? They share proven techniques for marketing your multigenre books to the right readers.

November 22, 2023
Howard Lovy
Podcast
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Text Reads: Find Readers For Your Books, With Image Of Bookshelf

Finding Readers for Your Indie Books: ALLi Ultimate Guide

The key to self-publishing commercial success lies in finding your readers and building a loyal following.

Text Reads 'Non-fiction Marketing Strategy For Indie Authors' With Image Of A Piece Of Paper On A Desk Saying 'marketing Strategy'

Non-Fiction Marketing Strategy for Indie Authors: Six Steps to Success

Six steps to planning a successful non-fiction author marketing strategy

The Seven Processes of Publishing: Marketing

Today, the Alliance of Independent Authors AskALLi team is examining the fifth process of publishing: marketing.

Book marketing for Indie authors: Calls to Action

In an age where readers have more choices than ever, authors need to do more than just write a great book. They must also know how to effectively harness and engage their audience. One powerful tool to do this is the Call to Action, or CTA. Which is why the Alliance of Independent Authors AskALLi team is examining what well-crafted calls to action can do.

June 12, 2023
AskALLi Team
Process 5 & 6: Marketing & Promotion, Top 100
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Self-Publishing Literary Fiction: A How-To Guide for Litfic Authors

Yes you can successfully self-publish literary fiction. Orna Ross, director of ALLi and award-winning novelist and poet dispels the myths, giving guidance and examples.

Why Indie Authors Should Publish Gift Books

The holiday season is upon us. No matter what festivals you celebrate, whether it's summer or winter right now, a holiday period is a great opportunity to do something special and promote your books. That's what the Alliance of Independent Authors AskALLi team is focusing on today. How to maximise seasonal book sales.