How to Use Book Trailers for Successful Book Marketing
Design consultant and ALLi Partner Member Aimee Coveney considers the benefits of video book trailers to promote self-published books, shares…
Book Promotion: A Handselling Case Study
As part of a mini-series of posts to give you ideas on how to sell copies of your books in…
Book Marketing for Christmas: Themed Event Case Study
Irish indie author Lorna Sixsmith shows lateral thinking by setting up a farming-themed festive event for rural interest authors. I…
ALLi Insights: Reaching Readers with Kindle Scout
In this month’s How-to for Authors, Orna chatted with Kindle Scout GM Dina Hilal to get an overview of the Kindle Scout…
Opinion: Why I Paid for a Publicity Service
When it comes to paid marketing services for books, authors often complain they’re expensive, don’t always lead to sales, or…
Could You Be the Next Young Writer of the Year?
English indie author, poet and journalist Dan Holloway turns the spotlight on a great opportunity for UK and Irish authors…
Matera Writing Conference Report 2015
British indie novelist Jean Burnett, who is both trade-published and self-published, reports on the 12th Women's Fiction Festival in Matera,…
Book Promotion: Lateral Thinking with Movie Opportunity
It's always worth looking for events in the public eye that are relevant to your books and which may therefore…
How to Make a Speech at a Publishing Event
With more indie authors being invited to take part in festivals, events and publishing conferences, some of our members have been…
Book Marketing: How Authors Can Use Periscope’s Video Streaming Service
Periscope, whose website describes it as offering users the opportunity to "explore the world in real time through someone else's…
Five Ways for Self-published Authors to Use Video to Promote Self-Published Books
British indie novelist Laxmi Hariharan describes how video can help you drop barriers between the characters in your self-published books…
One Simple Way to Boost Sales of Your Self-Published Book This Christmas
Though festive titles are already visible all over the internet and in bookshops, you don't have to have a Christmas-themed…