How to Use a Survey to Pick the Best Cover for your Self-published Book
Can't decide which cover to use for your next self-published book? Read this case study of how Stephen Oram used a survey to choose.
Book Marketing: What is Amazon Marketplace and How Does It Work?
A crystal-clear post explaining how Amazon Marketplace can sell copies of your books at different prices - by Barb Drozdowich
Book Marketing Shots In the Dark: Wacky Ideas that Really Work
How to make your own luck when marketing books - three ALLi authors share inspiring ideas for book marketing
How to Use Digital Printing to Self-publish Hardbacks Cost-Effectively
Why indie authors should consider hardbacks for special events or marketing promotions - and how to produce them effectively and affordably
How to Hold a Book Launch Event on a Zero Budget
In a month when we're sharing lots of partnership ideas for authors, here's a great case study of a zero-budget book launch shared by two authors
How To Time Launches and Marketing for Self-published Books in 2017
Setting up new book marketing plans for the new year? Check out these top tips on timing from ALLi authors and partner members.
The Psychology of Choice
Whether selling books from your website, or offering free content for mailing list signups, marketing psychology can be a useful…
Our round-up of Indie Author Podcasts for your Holiday Listening
Jay Artale our ALLi communications manager has put together a roundup of our Ask ALLi and Indie Author Fringe podcasts, and coaxes us to take time for ourselves over the festive season to listen and be inspired.
How to Market Children’s Books Online
How to market books to children aged under 12: think like a broadcaster! Top tips from ALLi's Children's Author Adviser Karen Inglis.
Podcast: Dan Blank shares advice to help Authors Reach Readers
In this interview with David Penny of ALLi, Dan Blank discusses the psychology of writing, how to find alternative outlets for your books, and how writers can use available resources to research their reader audience.
10 Data Sources That Self-publishing Authors Should Update Before Year End
The end of the year is a great time to take stock of the many places that hold data about you and yours books - here's a handy checklist
1 Simple Marketing Tip to Boost the Reach of Author Facebook Pages
Reports of the death of Facebook author pages are greatly exaggerated - although their reach doesn't match the potential of paid FB ads, here's one easy way to make yours more effective