Process 5 & 6: Marketing & Promotion Archives

Book Marketing: Who is Your Ideal Reader and Why Should You Care? #AskALLi Self-Publishing Fiction and Nonfiction Salon with Orna Ross and Sacha Black

All the foundations of book marketing begin with knowing your audience. And that is your reader! How do you identify…

Is Self-Publishing in Germany the Next Opportunity? Lessons from Frankfurt BookFair and the ALLi Translations Rights Program: AskALLi Advanced Self-Publishing Salon with Orna Ross and Joanna Penn

Should you consider self-publishing in Germany? As Amazon opens its ads dashboard in the UK and Germany, and a number…

November 6, 2019
Howard Lovy
News, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
1 Comment

Influencer Marketing: Media Kit for Indie Authors and Poets

A media kit is an information packet that informs everyone - not just members of the media - about an…

How Indie Authors Can Approach the Media

You don’t have to be a celebrity author to get newspapers and magazines to pay attention to your book. ALLi author member and freelance journalist, Ruth Badley, explains how a focused approach can help indie authors secure media coverage and other promotional opportunities.

November 2, 2019
Ruth Badley
Business & Planning, Process 5 & 6: Marketing & Promotion
6 Comments

Match Your Nonfiction Writing Approach to Your Content: Gain Efficiency, Relieve Pressure

Choosing the right nonfiction writing approach for your project—self-contained or emergent—can increase efficiency and relieve pressure. Here’s how.

November 1, 2019
Karin Wiberg
Process 5 & 6: Marketing & Promotion, Writing
0 Comments

How To Market Self-Published Poetry Books: Self-Publishing Poetry with Orna Ross and Dalma Szentpály

Do you want to know how to properly market self-published poetry? Many poets spend a lot of time submitting to…

What to do About Shady Publishers? More Questions Answered; AskALLi Member’s Q&A with Orna Ross and Michael La Ronn; News with Daniel Holloway

Has ALLi ever heard of certain shady publishers? That is among the questions answered this month on our monthly Member…

October 23, 2019
Howard Lovy
Opinion, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

Content Marketing for Fiction and Nonfiction

Content marketing has become a bit of a buzzword in author circles this year. With advertising becoming tougher and more expensive, and Amazon making it harder to get organic sales, authors are looking for other ways to reach new readers, develop a fanbase and ultimately sell books. Author member Rachel McCollin is here to show you how you content marketing for fiction and nonfiction can help.

October 21, 2019
Rachel McCollin
Business & Planning, Process 5 & 6: Marketing & Promotion
1 Comment

Go Exclusive or Wide: Which is Best for your Book? #AskALLi Self-Publishing Fiction and Nonfiction Salon with Boni Wagner-Stafford and Adam Croft

Going wide and being selectively exclusive is definitely the safest way to a sustainable and scalable author business. But is…

October 16, 2019
Howard Lovy
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
1 Comment

How To License Your Publishing Rights: AskALLi Advanced Self-Publishing Salon with Orna Ross and Joanna Penn

Orna and Joanna attended the Brand Licensing Show in London and bring back advice and information on publishing rights, deal-making,…

October 9, 2019
Howard Lovy
Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

How Indie Authors Can Sell More Nonfiction Books

Paid ads and hard marketing isn't for everyone. But in a pay to play market, what else is there? Maryann Jacobsen, ALLi author member, looks to content marketing to sell more nonfiction books. While nonfiction book marketing strategies may come and go but there is one strategy that still works: writing killer blog posts.

September 30, 2019
Maryann Jacobsen
Business & Planning, Process 5 & 6: Marketing & Promotion
0 Comments

Outside the Box Book Marketing

Let me ask you a question... When was the last time you stepped out from behind the screen and connected – in person – with new readers? In a saturated world, finding fresh ways to market your books and find new readers is increasingly difficult. However, author member Lesley Tither shows us how a little outside the box thinking can create amazing results.

September 27, 2019
Lesley Tither
Business & Planning, Process 5 & 6: Marketing & Promotion, Writing
3 Comments

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