Business & Planning Archives — Page 18 of 25 — The Self-Publishing Advice Center

New Authorpreneur Membership Category

At the Alliance of Independent Authors we are introducing a new member category: Authorpreneur Membership. Authorpreneur is a made-up, hybrid word (author + entrepreneur), a new word for a new kind of job, but some authors don't like it, thinking it faddy or forced. It is gaining traction in the self-publishing sector for a few reasons. ALLi director Orna Ross is here to talk us through the reasons for the change.

Book Marketing from a Standing Start as an Indie Author

The longer you're in an industry, the more knowledge and information you build. But, in a way, the more blinkers you wear too. It's hard to remember those early days of no readers and single sale days. But there's a huge number of debut authors publishing every day. Author member Alastair Crombie has just launched his first book and is here to explain what marketing from a standing start is like in the current market.

June 24, 2019
Alastair Crombie
Business & Planning, Opinion, Process 5 & 6: Marketing & Promotion
13 Comments

Self-Publishing Solutions to Low Author Earnings: ALLi Members Respond

Another month, another report about poverty-level author incomes. Boni Wagner-Stafford, ALLi's Communications Manager shares ALLi voices participating in the discussion of the UK's All Party Writers Group report's recommendations. Does the APWG report miss the point? Are there self-publishing solutions to low author earnings?

A New Book Blurb Could Revolutionize Your Sales

First impressions matter, both in person and for selling books. But when you've finished your 70,000-word fiction masterpiece, the prospect of condensing it into a 150-word book blurb is overwhelming enough without also needing a one-line tag to catch a reader's eye. ALLi Partner Member Adam Croft explains how spending a little time with your hook and new book blurb could earn you thousands.

June 20, 2019
Adam Croft
Business & Planning, Process 5 & 6: Marketing & Promotion, Writing
0 Comments

7 Ways You Can Make More Money from Your Book

It takes so much time and effort to become an indie author. Now, how about a little ROI? Truth is, now that you’ve crystallized your ideas into book form, there are multiple ways to spin your book into gold — aka make more money from your book — by exploring different formats and unique paths to market. In this post, Georgie Hockett has seven suggestions to help you do just that.

June 17, 2019
Leslie 'Lam' Miller
Business & Planning, Process 5 & 6: Marketing & Promotion
5 Comments

What’s Happened in Ten Years of Nonfiction Publishing?

There's one thing we can all be assured of in our industry, and that's that there will always be changes. Whether it's to platforms, algorithms or technology change shows no signs of slowing down. ALLI Partner Member Karen Williams from The Book Mentor is here today to talk about the changes she's seen in the nonfiction industry over the last decade.

Opinion: Book Marketing is Less Daunting in Baby Steps

Feeling overwhelmed by the need to market your book? Try breaking the process down into baby steps - a system that Cathy Dudley found worked for her, as she describes with a case study here.

April 29, 2019
Cathy Dudley
Business & Planning, Opinion, Process 5 & 6: Marketing & Promotion
1 Comment

Financial Management Image - Book Of Dollar Bills

How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads

Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!

April 25, 2019
Ricardo Fayet
Business & Planning, Process 5 & 6: Marketing & Promotion
0 Comments

Cover Of The February Issue Of The Tetbury Advertiser

Writing for Local Magazines – Is It Worthwhile?

When we're aiming at marketing our books worldwide, it's easy to ignore small parochial writing opportunities - but don't be too hasty to dismiss what could provide useful strategic advantages for the bigger picture, as Debbie Young explains in her case study.

Picture Of Small Boy Startled At What He Has Just Read In A Book

Why Don’t Compare is Bad Advice for indie Authors

Ever find yourself comparing your own writing and self-publishing career to that of others? It's natural - but make sure you keep it positive. Pauline Wiles' 7 top tips will help you make it a mindful learning experience rather than a crushing negative one.

How to Set Up Automated Emails for Reader Magnets

It's nice to give your reader fans the personal touch. However, in this blog post, Rachel McCollin makes the case…

April 5, 2019
Rachel McCollin
Business & Planning, Process 5 & 6: Marketing & Promotion
8 Comments

Why Indie Authors Should Publish Audiobooks – and How To Do It

Wondering whether it's worth the time and hassle to self-publish audiobooks? Let Amy Shojai, an ALLi professional member, persuade you, drawing on her own success story. She also shares top tips on routes into audio.

March 28, 2019
Amy Shojai
Business & Planning, Process 3 & 4: Production & Distribution
9 Comments