ALLi Editorial

This author has written 321 articles
Ghostwritten Fiction

Audio Interview: The Hidden Craft of Ghostwritten Fiction with Matty Dalrymple and Jon McGoran

In this episode of the Self-Publishing with ALLi podcast, Matty Dalrymple talks with author and ghostwriter Jon McGoran about the craft and business of ghostwriting fiction. They discuss how Jon got started through an agency, the difference between fiction and nonfiction ghostwriting, the challenges of working in someone else’s creative world, and how clear contracts and good collaboration can make ghostwriting a steady income stream for authors.
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Maximize Book Awards

How to Find and Maximize Book Awards to Boost Your Author Platform with Matty Dalrymple and Hannah Jacobson

On the Self-Publishing with ALLi podcast, Campaigns Manager Matty Dalrymple interviews Hannah Jacobson about how indie authors can find and make the most of book awards. Their conversation covers everything from spotting red flags and budgeting for entry fees to using nominations and wins to boost visibility, strengthen a book’s metadata, and open doors to opportunities like BookBub Featured Deals. Jacobson, founder of Book Award Pro, also explains how awards can support authors at any stage of their publishing journey and offers practical tips on sharing award news without sounding self-promotional.
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Author Nation

What Author Nation Reveals About the Future of Indie Publishing with Joe Solari and Orna Ross

On the Self-Publishing with ALLi podcast, Joe Solari sits down with ALLi Director Orna Ross for a candid debrief from Author Nation, where they talk about the energy of the conference, what it means for indie authors, and where the industry is headed. They cover everything from the value of in-person community to the rise of AI, new advertising opportunities, and the growing range of publishing paths available to authors. Orna reflects on meeting members face to face, the professionalism of the event, and what she sees as the key trends shaping author careers in the coming year.
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Black Friday And Cyber Monday

Indie Author Deals – Black Friday and Cyber Monday ALLi Partner Discounts 2025

Black Friday and Cyber Monday are upon us again, with bargains on offer across the internet. Here at the Alliance of Independent Authors, we love an indie author deal and this year is no different. Read on for a stack of deals from ALLi partner members. There's something for every writer at every level in this Black Friday and Cyber Monday sale for writers. 
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Author Nation

Advice Podcast: Author Nation Conference Conclusions 2025 — Courage, Choice, and New Directions for Indie Authors with Orna Ross and Joanna Penn

Orna Ross and Joanna Penn sit down for a candid, back-and-forth debrief on Author Nation and SelfPubCon 2025, and some of the bigger creative questions raised by the conferences. They unpack the benefits and challenges of physical versus online events, then broaden the conversation into creative courage and change. Discover Drew Davies’s “kill two things” rule, why Orna pressed pause on her Go Creative! series, and how Joanna is stepping into a new season with her Masters in Death, Religion, and Culture. As ever, you’ll enjoy honest reflection, practical takeaways, and permission to step boldly into your own next creative chapter.
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Money And Meaning

Inspiration Podcast: More Money and Meaning — ALLi’s Latest Projects for Indie Authors with Orna Ross

On the Self-Publishing with ALLi Podcast, Orna Ross talks about the latest ALLi projects designed to support both the creative and commercial sides of an indie author’s life. In this episode, she discusses the new indie author bookstore, the Indie Author Income Survey, and why understanding your own definition of success matters as much as the numbers. Orna encourages authors to think about what “enough” looks like in their writing lives and offers practical steps to move toward those goals, whether that means updating your author profile, planning your next release, or carving out regular time for business decisions.
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Role-Playing Games

Audio Interview: How Role-Playing Games Blend Literature, Ethics, and Imagination with Anna Featherstone, Vee Hendro, and Hayley Gordon

How do you turn a literary world into a collaborative storytelling experience? In this episode of the Self-Publishing with ALLi podcast, Anna Featherstone talks with Vee Hendro and Hayley Gordon—the award-winning duo behind Storybrewers Roleplaying—about producing their book- and card-based role-playing games, including Good Society: A Jane Austen Roleplaying Game and My Late Father’s Correspondence. Together, they explore how indie creators can merge writing, design, and ethics to craft imaginative, inclusive, and immersive books.
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Self-Publishing With ALLi Podcast | Editing And Design | Matty Dalrymple, Polly Campbell | SelfPublishingAdvice.org/podcast

Audio Interview: The Editorial Process for Short Fiction Contests with Matty Dalrymple and Polly Campbell

Author and podcaster Polly Campbell joins Matty Dalrymple to explore how writing contests can sharpen a writer’s editorial skills. Polly discusses the fast-paced revision process required for short fiction contests, how to make every word count, and why tight deadlines can lead to more focused, confident writing. She also shares practical strategies for structuring quick edits, choosing impactful details, and balancing creativity with polish—all lessons that can strengthen any writer’s craft.
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Self-Publishing | With ALLi Podcast | Branding, | Marketing, | & Promotion | Proudly | Sponsored By | Bookfunnel | Matty D…

Audio Interview: Mindfulness and Adaptability in a Successful Author Career with Matty Dalrymple and Julie Embleton

In this episode of the Self-Publishing with ALLi podcast, dark-fantasy author Julie Embleton joins Matty Dalrymple to talk about mindfulness, adaptability, and sustainability in the indie author career. Julie shares how shifting social media landscapes, rising business costs, and changing reader habits inspired her to take back control—focusing on direct sales, authentic marketing, and the platforms that truly align with her values.
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Self-Publishing | With ALLi Podcast | Branding, | Marketing, | & Promotion | Orna Ross And Roz Morris | Proudly Sponsored…

Audio Interview: Marketing That Puts the Author First — Introducing ‘Reach More Readers,’ ALLi’s New Guide with Orna Ross and Roz Morris

On the Self-Publishing with ALLi podcast, host Orna Ross speaks with Roz Morris, editor-in-chief at ALLi, about ALLi’s new marketing guide and why marketing today is less about algorithms and more about authentic human connection. They explore how shifts in the industry, including the rise of AI, are transforming how authors reach readers, and they discuss how understanding your values, reader journey, and publishing personality can lead to more effective, sustainable marketing.
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