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Self-Publishing Marketing

Self-Publishing Marketing and Promotion Advice: Best Blogs 2024

Another year has zipped by, and December is here! Over the course of the month, we’ll be revisiting the standout posts from the Alliance of Independent Authors blog. If you’ve missed any of our weekly insights, advice, or case studies, no need to worry—we’ll be wrapping them all up for you. This week, we’re starting with a roundup of 2024’s top self-publishing marketing and promotion tips featured on the blog.
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ALLi Member Milestones December 2024

Horror Writers Association President, Awards Finalists, and More: ALLi Member Milestones December 2024

This regular post from the Alliance of Independent Authors celebrates ALLi member successes to inspire our indie author community. Our ALLi Member Milestones for December 2024 celebrates the successes of author members Amy Safford, Jenny Heselden, LoLo Paige, Kevin G. Chapman, Angela Yuriko Smith, X. Ho Yen, SJ Banham, and Carran Waterfield.. Congratulations to all those featured in this month’s roundup and to everyone in our community who has hit a milestone!
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Children’s Picture Books

The Author-Illustrator Partnership in Children’s Picture Books: The Self-Publishing with ALLi Podcast featuring Matty Dalrymple

In this episode of the Self-Publishing with ALLi podcast, Campaigns Manager Matty Dalrymple interviews Karen Inglis, a best-selling author and ALLi's children's book adviser. They explore the author’s role in creating children’s picture books, working with illustrators, managing costs, and choosing trim sizes and print quality. Karen also highlights the importance of perfecting the story and having clear contracts with illustrators.
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Indie Author Deal

Indie Author Deals – Black Friday and Cyber Monday ALLi Partner Discounts 2024

Black Friday and Cyber Monday are upon us again, with bargains on offer across the internet. Here at the Alliance of Independent Authors, we love an indie author deal and this year is no different. Read on for a stack of deals from ALLi partner members. There's something for every writer at every level in this Black Friday and Cyber Monday sale for writers. 
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ALLi Members Set Bold Goals for 2025

As 2024 comes to a close, many indie authors are already turning their focus to the opportunities and challenges of 2025. From creative shifts to business strategies, they’re making plans to elevate their careers in the coming year. Members of the Alliance of Independent Authors shared their goals for the year ahead, offering a glimpse into the exciting changes they’re preparing to make.
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Pivot Or Quit

Successful Authors Share When to Pivot or Quit on a Project to Boost Profit and Creative Growth: Self-Publishing Conference Highlight

The Alliance of Independent Authors hosts a discussion on the decision-making process behind whether to pivot or quit on a project. Eight indie authors share strategies for recognizing when a project may not be working and provide guidance on pivoting to optimize both profit and creative potential. This session offers practical advice to help authors navigate indie publishing challenges and turn creative setbacks into financial success.
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Todd Fahnestock

Unlock the Secrets of Author Branding with Todd Fahnestock: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

Award-winning indie author Todd Fahnestock reveals the secrets to building a successful personal brand and connecting with readers in this insightful interview. From mastering in-person sales to harnessing the power of storytelling, Todd shares key strategies for branding and promoting your books. Curious how email marketing and newsletters can boost your reader loyalty? Todd breaks down his best practices while emphasizing the importance of authenticity and learning from failure. Discover what it takes to craft a compelling author journey in today's competitive landscape.
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SelfPubCon24

Self-Publishing Advice Conference 2024 (SelfPubCon24): Publishing for Profit Highlights

This year’s Self-Publishing Advice Conference (#SelfPubCon24) delivered fresh insights and tools for indie authors under the theme “Publishing for Profit.” With a focus on maximizing earnings and exploring innovative paths in self-publishing, the event provided valuable strategies for authors aiming to boost their publishing success.
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Why ISBNs Matter

Why ISBNs Matter for Indie Authors: The Self-Publishing with ALLi Podcast Featuring Anna Featherstone

In this Self-Publishing with ALLi episode, Nonfiction Adviser Anna Featherstone and Outreach Manager Michael La Ronn discuss why ISBNs matter for indie authors. Michael shares practical tips on buying, managing, and using ISBNs across book formats, with a focus on how this choice impacts professionalism, distribution, and control over your work.
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Special Edition

The Rise of the Indie-Made Special Edition

The special edition is becoming the next big thing in indie publishing. Once reserved for major publishers, these unique, collectible versions of books are now within reach for independent authors. With options like foil accents, custom artwork, and sprayed edges, special editions allow authors to offer readers something truly special. Crowdfunding platforms like Kickstarter are driving this trend, letting authors test demand and build excitement for premium versions of their work.
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