ALLi Editorial, Author at The Self-Publishing Advice Center

The Profitable Writer: Increase Your Output, Grow Your Income: Self-Publishing Conference Highlight

Becoming a profitable writer requires more than just productivity, but consistently completing projects is essential for success in self-publishing. ALLi's Crowdfunding Adviser, USA Today bestselling author, and author-publishing expert Russell Nohelty shares strategies to help authors increase their writing output and turn finished projects into profitable ventures. This session offers practical insights to help indie authors make each year more productive and financially rewarding.

Beyond Book Sales: How Authors Are Expanding into Physical Products

Authors aren’t just selling books anymore—they’re selling an experience. Whether it’s special edition hardcovers, themed merchandise, or full-scale print businesses, more are turning to physical products to supplement their income and engage readers in new ways.

The Coming Year in Self-Publishing: Ricardo Fayet on Marketing

Each year, ALLi Campaigns Manager Matty Dalrymple meets with each of our advisers to discuss what they see on the horizon in their advisory area that indie authors should be aware of. In this installment, Matty sits down with Ricardo Fayet, ALLi's marketing adviser, co-founder of author services marketplace Reedsy, and author of How to Market a Book, to explore what’s ahead in book marketing. From leveraging AI as a time-saving tool to making the most of tried-and-true marketing strategies, Fayet shares his insights on what’s working—and what’s not—for indie authors.

Building Authentic Connections with Your Audience: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts

In this episode of the Self-Publishing with ALLi podcast, host Dale L. Roberts chats with branding expert Dan Blank about building authentic connections, balancing creativity with marketing, and the key role of branding in an author’s success. Dan shares tips on audience growth, cost-effective strategies, avoiding pitfalls, and staying true to your voice while adapting to trends.

Essential Business Principles Every Author Should Know

Authors who sell books are running publishing ventures, whether they realize it or not, and understanding fundamental business principles can mean the difference between long-term sustainability and costly mistakes.

Best Timing for Print, E-Book, and Audiobook Releases: The Self-Publishing with ALLi Member Q&A Podcast featuring Michael La Ronn and Sacha Black

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss whether authors should release print, e-book, and audiobook formats at the same time or stagger them to maximize visibility and sales.

Meet ALLi at the London Book Fair 2025: Panels, Author Talks, and Drinks Party

One of our favorite things at the Alliance of Independent Authors (ALLi) is engaging with indie authors at global publishing events. We’re excited to be back at the London Book Fair 2025, running insightful panels and hosting our popular ALLi member get-together with Amazon KDP.

How to Distribute Your Audiobook Globally: The Self-Publishing with ALLi Podcast Featuring Anna Featherstone.

In this episode of the Self-Publishing with ALLi Podcast, Anna Featherstone speaks with audiobook marketing and distribution expert Lindsay Senior about how to distribute your audiobook globally. They discuss distribution platforms, library access, pricing strategies, and ways indie authors can reach more listeners.

February 19, 2025
ALLi Editorial
Process 3 & 4: Production & Distribution
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Setting the Right Price for a Book: Why Many Authors Undervalue Their Work

Setting the right price for a book is one of the biggest challenges for self-published authors. Many look at what others in their genre are charging and try to match those prices, but this approach can undervalue their work. Some authors price low out of fear that readers won’t pay more, while others feel pressure to keep their books cheap in a market where free and heavily discounted e-books are common. But as we’ll explore in this post, much more than price goes into a reader’s decision to buy a book.

How Authors Can Price Their Books for Profit: Self-Publishing with ALLi Featuring Joe Solari

On the Self-Publishing with ALLi podcast, host Joe Solari explains how authors can price their books for profit. He challenges the idea that books are commodities, using Starbucks as an example of how to create value beyond price. Solari breaks down price elasticity, customer lifetime value, and direct sales, offering practical strategies to maximize revenue.

How to Recover from Author Burnout

Author burnout leaves writers unable to write, overwhelmed by deadlines, and questioning whether they can keep going. The demands of writing, publishing, and marketing—often managed alone—push creative professionals beyond their limits.

February 10, 2025
ALLi Editorial
Mindset
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Monetize Your Public Speaking: Podcasts, Author Events, and Beyond: Self-Publishing Conference Highlight

Alexa Nazzaro, founder of the Axel Author Group, discusses how authors can monetize public speaking through podcasts, author events, and other opportunities. Drawing on her background as a Toastmaster, corporate presentation trainer, Dale Carnegie trainer, and TEDx selection committee member, she outlines strategies for identifying speaking engagements, crafting effective author pitches, and making the most of speaking appearances to support an author’s career.