ALLi Editorial

This author has written 347 articles
New Pathways To Readers With IngramSpark

Beyond the Book — New Pathways to Readers with IngramSpark: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Ben Hughes, senior manager for UK and AU at IngramSpark, leads a panel discussion with bestselling authors Adam Beswick and Samantha Young, along with indie publisher Will Dady, on how independent authors are reaching readers beyond traditional retail channels. While the IngramSpark platform enables distribution to more than 80,000 bookstores worldwide and supports direct sales through author websites, the panel focuses on how authors are building global brands, connecting with reader communities, and driving sales through social media and other strategies. Together, they offer practical insight into expanding visibility and readership through the IngramSpark platform.
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Indie Author Lab Debuts

Indie Author Lab Debuts as London Book Fair Opens Its Doors to Self-Publishers with Orna Ross and Joanna Penn

Orna Ross and Joanna Penn reflect on a landmark year at London Book Fair, where the Alliance of Independent Authors made its biggest mark yet — debuting the Indie Author Lab, a full-day event dedicated to helping indie authors go deep on their own publishing practice, and unveiling the new ALLi Indie Author Bookstore. They discuss why 2026 felt like a genuine turning point for self-publishers at the fair, what indie authors need most in an age of abundance and AI, and why discernment and individualization may matter more now than any single piece of publishing advice.
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Using Plottr

Visually Crafting Your Story: Using Plottr to Plan, Structure, and Finish Your Book, with Howard Lovy and Cameron Sutter

On the Self-Publishing with ALLi podcast, Howard Lovy speaks with Cameron Sutter, founder of Plottr, about how visual planning tools can help authors organize ideas, structure their books, and move more confidently from concept to finished manuscript. Sutter explains how Plottr’s timeline, scene cards, templates, and series planning features allow writers to see their stories at a glance, spot gaps in plot or character development, and rearrange scenes as their ideas evolve. The conversation also covers tools for capturing ideas on the go, integrating with writing software like Scrivener and Word, and maintaining consistency across multi-book series.
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Metadata Insights

Audio Interview: The Digital DNA of Your Book — Metadata Insights with Anna Featherstone and Abbey Clark

ALLi nonfiction adviser Anna Featherstone speaks with Abbey Clark of NielsenIQ BookData Australia about book metadata—what it is, why it matters, and how it shapes discoverability and distribution across the publishing ecosystem. Clark offers clear, practical advice on when to set up metadata, how to keep it updated, and the common pitfalls authors and publishers can avoid. The conversation prompted Featherstone to update her own metadata right away and offers useful guidance for any author who wants to give a book the best chance of being found.
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Bookstore Indie Authors Deserve

The Bookstore Indie Authors Deserve: ALLi Members’ Big New Shopfront, with Orna Ross and Melissa Addey

What if discovering strong indie books were as simple—and as trustworthy—as walking into your favorite bookshop? In this episode, Alliance of Independent Authors director Orna Ross and campaigns lead Melissa Addey introduce ALLi’s new Big Indie Author Bookstore. They explain why it was launched now, how it differs from a standard indie author book list, and how it helps members gain greater visibility and credibility. The discussion also looks at how ALLi will work with readers, librarians, bloggers, and booksellers to connect the right readers with the right books.
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Why Recipes For Publishing Success Don't Work

Why Recipes for Publishing Success Don’t Work—and What to Do Instead, with Joe Solari

On the Self-Publishing with ALLi podcast, Joe Solari explores why publishing success formulas so often fail. Drawing on a landmark study of cultural markets, he explains how randomness and social feedback loops mean that even books of similar quality can have wildly different outcomes. The good news? The market isn't locked—new winners emerge constantly. Rather than chasing guaranteed recipes, Solari argues authors should focus on building durable advantages and staying in the game long enough for luck to find them.
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Market Literary Fiction

How Indie Authors Market Literary Fiction, with Orna Ross

Many literary fiction authors feel caught in the middle, shut out of a traditional literary establishment that foregrounds their genre, but also out of indie advice urging marketing methods that feel misaligned. Orna Ross explores the psychology of literary writers who feel uneasy about selling their work, shares her own marketing shifts as a literary novelist and poet, and explains why literary fiction is not a special case—simply another genre with its own reader psychology and buying behavior.
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Ebooks On Bookshop.org

Podcast: Ebooks on Bookshop.org: What Does It Mean for Indie Authors?

In 2020, Bookshop.org disrupted the bookselling space with a mission to support independent bookstores while enabling readers to buy print books online. That mission has now expanded to ebooks, with titles distributed through Draft2Digital. In this conversation, Orna Ross is joined by Kris Austin of Draft2Digital and Nick Hunt of Bookshop.org to examine what this shift means for authors. Indie authorship is not the same as indie bookselling. Where do those interests overlap, and where do they diverge? And how can self-publishers make the most of this opportunity?
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First Nations’ Stories

Audio Interview: Using Indie Platforms to Publish First Nations’ Stories with Anna Featherstone and Anna Borzi AM

ALLi nonfiction adviser Anna Featherstone speaks with Anna Borzi AM, chair of the First Nations Writers Festival and its publishing imprint, First Nations Publishers. They discuss how the volunteer-led charity has grown from a literary festival into a global publishing and distribution platform for Pacific writers, often where no other option exists. The conversation covers publishing in an authentic voice, professional production on a lean model, print-on-demand and direct sales, and a strategic move away from costly festivals toward sustainable social media marketing.
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