In today’s episode, Orna Ross and Dan Parsons discuss the importance of comparable authors and how understanding them can help you reach more readers and sell more books. When many authors write their first book, they don’t consider where it will be shelved or categorized by retailers. Nor do they consider the financial consequences of its tone and packaging. As business-minded creatives, however, we need to consider how our books compare to others in our genre, niche, and microniche.