Whether selling books from your website, or offering free content for mailing list signups, marketing psychology can be a useful tool in the indie author’s toolbox. During the redesign of a friend’s website, we pondered how to lay out the books on her sales page for maximum sales. She also wanted to offer a choice […]
Author Archive | John Doppler
With hundreds of contests and awards open to indie authors, it’s hard to know which contests and awards can be trusted. To help separate the bad actors from the legitimate contests, the ALLi Watchdog Desk is pleased to introduce our new feature, Award and Contest Ratings. The Award and Contest Ratings offer a convenient at-a-glance […]
There’s a legal principle known as ignorantia juris non excusat: ignorance of the law excuses nothing. That principle is alive and well at Amazon, where an innocent mistake could remove your book from sale, or even banish you from Amazon entirely. That’s why it’s important for authors to understand the rules Amazon has established. Unfortunately, […]
Are you getting value for money for any add-on services from a self-publishing services provider? Do you even need them? ALLi Watchdog John Doppler provides a handy checklist to help you sidestep potential pitfalls.
How to spot and send packing any service company that tries to manipulate you into compliance by reducing your self-confidence and self-worth – wise words from ALLi Watchdog John Doppler.
Our Watchdog John Doppler explains ALLi’s Code of Standards by which it assesses service providers and partner members. Familiarity with the code will also help you draw your own conclusions about companies, to supplement ALLi’s invaluable guidebook on the topic.
The growth of the self-publishing industry has made it a prime target for parasites and predators. To help protect you from con artists and predatory service providers, we’re introducing Self-Defense for Indie Authors. This ongoing series of lessons will teach you to recognize and counter the deceptive tactics used to separate indie authors from their […]
With the freedom of being an indie author comes an unavoidable side order of pressure: pressure to make all your books the best they can be, to publish your books to professional standards, and then to do all you can to market them. If we’re not careful, we end up with an infinite to-do list, […]
When Linda Formichelli hired Insurgent Publishing to promote her upcoming book, it marked the start of a promising partnership. In its three short years, the company has racked up a string of successful book launches and enthusiastic author endorsements. Several of those book launches are still performing admirably to this day. Insurgent CEO Tom Morkes […]
Last month, I reviewed Pronoun, an intriguing, free, assisted self-publishing platform. I’m updating that review today with a significant new development: Macmillan has acquired Pronoun. Uncertainty, but optimism too The incursion of Big 5 publishers into the realm of self-publishing has rarely benefited indie authors. The long, ugly history of traditional publishers partnering with predatory […]