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Influencer Marketing Image Of Phone With Influencer Written On It

The Ultimate Guide to Influencer Marketing for Authors

There are a thousand ways you can market your book, but one that stands the test of time is influencer marketing. The rise of digital and social media has brought this way of reaching the right readers to more authors than ever before. But how does it work and how do you make contact with powerful influencers? This week, the Alliance of Independent Authors AskALLi team dives deep into the world of influencer marketing for authors.
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How Indie Authors Plan for Publishing Success: Producing, Processing & Promoting

A to-do list works as a planning method only for those writers who have third-party publishers (and other people whose job is straightforward and singular). If all you have to do today, tomorrow, and forever is get words done, drafted and delivered, then a list will serve you just fine. But indie authors are creative directors of an author-publishing business, a much more complex endeavor.
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ACCESS Marketing

Using ACCESS Marketing to Get Your Book In Front of the Right Readers, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this #AskALLi Self-Publishing Fiction & Nonfiction Salon, Sacha Black interviews Orna Ross about the concept of ACCESS Marketing from her new book, Creative Self-Publishing. ACCESS stands for Attract, Captivate, Connect, Engage, Subscribe, Satisfy, Sell and ACCESS marketing is a carefully crafted sequence of communications—which you also use to get words for your work-in-progress—that gives you direct access to the right readers for your books.
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The Ultimate Guide to The Perfect Book Cover for Indie Authors

Getting a look at your first book cover is one of the most exciting parts of the publishing journey. It’s often the first time your book ‘feels’ real because you get to see it in a tangible way. But it’s also scary because everyone knows first impressions count. What if the cover is off genre, what if it doesn't resonate? We all want the perfect book cover for our book. ALLi prides itself on its approved partner directory and services vetted by our Watchdog Desk, if you want to search for trusted cover designers, start there. Today's post is all about finding the perfect book cover. With special thanks to Helen from ALLi Partner members Miblart, Jane Dixon-Smith ALLi partner member from JD Smith Design, and ALLi partner member and author, Helen Baggott.
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Email Marketing For Authors Part 2

The Ultimate Guide to Email Marketing for Authors Part 2: Growth

In a three-part series starting last week, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to... This is the ultimate guide to mailing lists for indie authors part 2: mailing list growth. 
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International Insights: Online Book Fairs

For the next edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Standard, we’re moving on to online book fairs. If you missed our introduction series to global book markets, you can read them here: Africa, India and China markets in Asia, the Middle East North Africa markets, the Ibero-America markets, the Asia-Pacific markets and the European markets, and also a special edition on the English-language markets. This is international insights: online book fairs.
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Email Marketing For Authors

The Ultimate Guide to Email Marketing for Authors Part 1: Mailing List Strategy

In a three-part series starting today, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to Heide Goody, Joseph Alexander and Wendy H Jones for their contributions as well as all the other members who took the time to respond. This is the ultimate guide to mailing lists for indie authors part 1. 
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Coming Out Of Lockdown: Coronavirus Lessons For Authors

Coronavirus Lockdown Lessons for Authors

When Coronavirus hit pandemic status in March 2020, no one was expecting a global lockdown. Life changed dramatically, forcing millions to stay at home, disrupting work life, social life and travel plans. New habits and routines needed forming, adjustments to family dynamics had to be made, and our creative processes were flung into turmoil. But as some countries make the long journey out of lockdown, over in the Alliance of Independent Authors, we thought we would look to the future and how we can make positive changes. This is: coming out of lockdown: coronavirus lessons for authors. 
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Authenticity For Indie Authors

The Ultimate Guide to Authenticity for Indie Authors

The term “authenticity” is banded around a lot when it comes to marketing. But what does it mean and how do you “do it”? Well, that’s what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Connor Whiteley, A.G. Billig and partner member Karen Ferreira.
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