In today's Beginners Self-Publishing Podcast: building a mailing list. Book marketing is an overwhelming topic. From Facebook to Amazon ads to blog tours and physical events—the possibilities can seem endless and ever-changing. But most authors agree that one marketing method remains constant: email.
Backlist is a term thrown about by both self-publishing authors and traditional publishers. While your new books—your front list—are often the highest earning for short periods of time. But it's usually your backlist that brings in the consistent cash over time. How do you make the most of those books? What should you be doing to capitalize on them and what tactics work the best? That's the question the Alliance of Independent Authors AskALLi team is answering today. This is boost your backlist: how to make the most of every title.
Reader Magnets, Lead Magnet, Freebies. All words that get flung around the indie sphere a lot. But what do they mean? Why are they so useful and what sort of thing should you create anyway? These are the questions we will cover in today's post: The Ultimate Guide to Reader Magnets.
As we near the end of the year, the Alliance of Independent Authors AskALLi team wanted to use December to look back at 2020 and the range of ultimate guides and posts we've created to help you write, publish and market your books. Today, we've collated all of the marketing posts, podcasts and books from the team to help you improve your marketing skills. Here are the best marketing tips of 2020.
In a three-part series starting two weeks ago, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to members. This is the ultimate guide to email marketing for authors part 3: maintaining a mailing list.
In a three-part series starting last week, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to... This is the ultimate guide to mailing lists for indie authors part 2: mailing list growth.
When Coronavirus hit pandemic status in March 2020, no one was expecting a global lockdown. Life changed dramatically, forcing millions to stay at home, disrupting work life, social life and travel plans. New habits and routines needed forming, adjustments to family dynamics had to be made, and our creative processes were flung into turmoil. But as some countries make the long journey out of lockdown, over in the Alliance of Independent Authors, we thought we would look to the future and how we can make positive changes. This is: coming out of lockdown: coronavirus lessons for authors.
Want to build an engaged mailing list of fans who look forward to receiving your mails? That’s what this week’s AskALLi Fiction & Nonfiction Podcast with Sacha Black and Orna Ross is all about: How to manage your mailing list to build an engaged readership.
If you’re running a WordPress author website and you’ve connected it to MailChimp, recent changes at the mail-service-provider-turned-marketing-company likely mean you're facing a price increase. If that's the case, what should you do? After changes at Mailchimp, ALLi author member Rachel McCollin talks us through switching from MailChimp to MailerLite for budget-conscious indie authors.
Like to build your author mailing list but don't know how to add one to your website? Let Rachel McCollin show you how - and why - with this example of a Mailchimp and Wordpress combination.
This month’s Ask ALLi special guest is non-fiction indie authors Joseph Alexander who built his Fundamental Changes guitar series into a instantly recognizable author brand. Find out some of the secrets of his success, and listen in as he and Orna answer self-publishing questions posed by our ALLi Members.
Derek Murphy built his email list of 8500+ young adult readers before he published his first novel; since then he's continued using book giveaways and targeted Facebook ads to reach new readers and grow his list to over 35K.