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Best Marketing Tips of 2020 for Indie Authors

As we near the end of the year, the Alliance of Independent Authors AskALLi team wanted to use December to look back at 2020 and the range of ultimate guides and posts we've created to help you write, publish and market your books. Today, we've collated all of the marketing posts, podcasts and books from the team to help you improve your marketing skills. Here are the best marketing tips of 2020.
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Maintaining A Mailing List

The Ultimate Guide to Mailing Lists for Authors Part 3: Maintaining a Mailing List

In a three-part series starting two weeks ago, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to members. This is the ultimate guide to mailing lists for indie authors part 3: maintaining a mailing list.
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The Ultimate Guide to Mailing Lists for Authors Part 2: Growing a Reader Mailing List

In a three-part series starting last week, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to... This is the ultimate guide to mailing lists for indie authors part 2: mailing list growth. 
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Coming Out Of Lockdown: Coronavirus Lessons For Authors

Coronavirus Lockdown Lessons for Authors

When Coronavirus hit pandemic status in March 2020, no one was expecting a global lockdown. Life changed dramatically, forcing millions to stay at home, disrupting work life, social life and travel plans. New habits and routines needed forming, adjustments to family dynamics had to be made, and our creative processes were flung into turmoil. But as some countries make the long journey out of lockdown, over in the Alliance of Independent Authors, we thought we would look to the future and how we can make positive changes. This is: coming out of lockdown: coronavirus lessons for authors. 
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Mailing List

Build an Engaged Mailing List of Fans, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Want to build an engaged mailing list of fans who look forward to receiving your mails? That’s what this week’s AskALLi Fiction & Nonfiction Podcast with Sacha Black and Orna Ross is all about:  How to manage your mailing list to build an engaged readership.
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Switching from MailChimp to MailerLite for Budget-Conscious Indie Authors

If you’re running a WordPress author website and you’ve connected it to MailChimp, recent changes at the mail-service-provider-turned-marketing-company likely mean you're facing a price increase. If that's the case, what should you do? After changes at Mailchimp, ALLi author member Rachel McCollin talks us through switching from MailChimp to MailerLite for budget-conscious indie authors.
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