Branding

Authenticity For Indie Authors

The Ultimate Guide to Authenticity for Indie Authors

The term “authenticity” is banded around a lot when it comes to marketing. But what does it mean and how do you “do it”? Well, that’s what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Connor Whiteley, A.G. Billig and partner member Karen Ferreira.
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Reboot Your Author Brand

Reboot Your Author Brand With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Is it time to reboot your author brand and reassess your business? As the world begins to tentatively unlock from social cocooning and quarantine, indie authors and others are reassessing what’s most important to them as writers and publishers. Both Orna Ross and Joanna Penn have used this as a time for reflection and reassessment, and they share what they’ve been doing to reboot their author brands.
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Pic Author Platform

The Ultimate Guide to Building A Solid Author Platform

Authors get very confused about the question of building a solid author platform. What is it, exactly? How is one built? Should we try to build it or let it form organically? If our books are good enough, is that in itself enough to create a great author platform? Today, the Alliance of Independent Authors'  AskALLi team brings you the ultimate guide to building a solid author platform.
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The Quick and Easy Guide to Fiction Content Marketing

Whether you write fiction or nonfiction marketing is a necessity if you want to sell books. But many authors are shying away from spending heavily on advertising and choosing to focus on content marketing instead. In this week’s #AskALLi Ultimate Guide, the AskALLi team have pulled together everything you need to know to supercharge your fiction content marketing. We hear from Lucinda Brant, Australian based historical fiction author, Dan Willcocks, U.K. based dark fiction writer and Clare Lydon, UK based lesbian romance fiction author. 
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