Well that was a week! I won’t go into the details because this isn’t a column about me – but I am delighted to say that I bring this report to you in rather bleary-eyed fashion because as I would…
I go to a lot of events where writers talk about how to be an entrepreneur and how great it is to be indie...because "entrepreneurial spirit". For several years now there has even been a name for it, the authorpreneur.…
Excuse me while I just settle down and get comfortable in my new home here on a Tuesday. I look forward to welcoming you here. OK, now I've popped next door to Monday's opinion column and borrowed a pint of milk,…
OK, wars is too strong a word, but this week, the predominant theme I have been coming across is that of digital and physical, and the relation between the two. It's a perennially fascinating thing to get played out, and…
The big literary event of the week for me was the year's first Oxford Professor of Poetry lecture, an event that happens just three times a year. The title was the wonderfully tempting "Poetry and the Underworld: Access All Areas",…
It was only last week that the drums were rolling in anticipation of the Indie Author Fringe that accompanied Frankfurt Book Fair, and now the stalls are swept, the moth balls installed, and scenic sagebrush is tumbling through the alleyways…
In our new occasional series on how ALLi members work together to mutual benefit, here's an interesting case study from author Alison Ripley-Cubitt, describing how fellow ALLi novelist Jane Davis inspired her to spend her $100 marketing budget to best effect.…
OK, we all know that the very best advertising for your books is the last book you wrote. But you can write the greatest book in the world and if no one knows it exists then no one is going…
Award-winning English author Jane Davis shares her successful case study of using book promotion service BookBub to market her literary novels. Why BookBub? There’s little doubt about it, BookBub is the Holy Grail of ebook advertising. I have heard them…
There are many motivations for going indie. One of the metaphors I used to hear most was that setting out for Indieland was like being part of the Gold Rush, that this was a territory being staked out and carved…