bookbub Archives — Alliance of Independent Authors: Self-Publishing Advice Center

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How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads

April 25, 2019
Ricardo Fayet
Book Promotion & Marketing Advice, Running An Author Business
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Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!

Should I Display at BookExpo? Other Questions Answered; News From the Self-Publishing World: AskALLi Member’s Q&A with Orna Ross and Michael La Ronn

April 20, 2019
Howard Lovy
Book Production & Distribution Advice, Book Promotion & Marketing Advice, Self-Publishing News, Writing Advice
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Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it’s our monthly Member Q&A where ALLi Members’ have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A:…

Self-publishing News: Tackling Piracy

The Society of Authors sends an open letter asking the UK government to tackle piracy. Storytel continues to grow and Scribd breaks new ground.

Self-Publishing News: The First Selfies

The first winner of the Selfies is announced at London Book Fair, and new offerings from BookBub and PublishDrive.

Best Marketing Strategies for a Long-Tail Book Promotion

Want to get more mileage out of your book promotion activity? Prefer long-tails and prolonged sales to short sharp spikes? Let Amy Maroney share the top tips she's gleaned from seasoned self-publishing authors.

Book Marketing: 15 Practical Ways to Get More Book Reviews

Are you worried that book reviews aren't coming in as quickly as you'd like? Read this checklist of 15 things you can do to build up reviews and see if you are missing any tricks! Compiled from the ALLi Hive wisdom.

Book Marketing: Make the Most of Your Great Book Reviews

It's too easy to remember the bad reviews and forget the good ones - so here's how and why to keep track of all your best reviews and how to use them to advantage both for personal motivation and for book marketing.

Book Marketing: Case Study of a Successful Bookbub Promotion for a Self-published Non-fiction Book

Non-fiction authors often scratch their heads wondering what fiction writers' marketing devices will work for them - and in this Ann Richardson describes how a BookBub promotion made a huge difference to her non-fiction book about hospices.

How to Launch a Self-published Book: April 2018 AskALLi Beginners’ Self-Publishing Salon

April 7, 2018
Howard Lovy
Book Production & Distribution Advice, Book Promotion & Marketing Advice
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Top tips on how to make the most of your book launch, including using your mailing list, ads, Bookbub and other promotions to make the most of the 90-day hot new release window - part of our AskALLi podcast series

Self-publishing News: A Bad Week for Adult Content

In a bad week for erotica writers, Amazon doesn't seem to know what it is doing with their rankings. And a major new umbrella organization, the Independent Bookshops' Alliance, launches in UK Parliament.

Self-publishing News: End of an Era

This week's self-publishing news includes the end of an era at Kobo, tax matters both sides of the Atlantic, & a wake-up call about data storage - plus some fun with the Bad Sex in Fiction awards!

Is Bookbub still worth the money?: Rachel Amphlett & David Penny

Bookbub has, for a long time now, been regarded as the gold standard in marketing your book. But it has also been incredibly difficult to land a spot there. Two authors who were fortunate enough to be accepted discuss whether the process was worthwhile.