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AI sheet for The Owl and the Pussycat, with the book

How to Create an Advance Information (AI) Sheet for a Self-published Book

It’s standard practice in the publishing trade to produce what’s usually referred to as an Advance Information sheet in the run-up to a new book’s launch. In this post, we’ll explain what AI sheets are, how they’re used, and why they’re also a valuable book marketing tool for self-published books. We’ll also help you produce […]

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Photo of two Muppet puppets

Publishing: Update on The Ethics of Reviewing Other Authors’ Books

Two years on from “sockpuppetgate” – when certain authors were discovered to be posting negative reviews of books they deemed to be in competition with their own – there is still confusion and dissent about the ethics and etiquette of authors reviewing other authors’ books. This post shares self-published authors’ current views on the issue […]

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Headshot of Stephanie Hopkins

Publishing: How do Book Bloggers Work? Interview with Stephanie M Hopkins

Understanding how book bloggers operate will help you approach them in the right way and increase your chance of gaining traction for your self-published books on their websites. I’m therefore very pleased to interview today a prominent book blogger, Stephanie M Hopkins, to take us behind the scenes. First, to set the scene, here are a few […]

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Clare Weiner

Opinion: Friends, Glazed Eyes & Five Stars: An Indie Author’s Take on Book Reviews

In the run-up to the publication of her second novel The Labyrinth Year, the sequel to Baby, Baby, British indie author Claire Weiner (who writes as Mari Howard) considers the process of soliciting and receiving book reviews, and debates whether all five-star reviews on Amazon should be taken seriously. You know that feeling – inspiration […]

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Author photo[1]

Reaching Readers: Lessons Learned From Blog Tours

Award-winning Canadian novelist Dianne Greenlay shares her experience of three blog tours, to help other self-published authors considering using this route to reach more readers I am an author of an ongoing series of books that, while getting good reviews, has only modest sales. Like most independently published authors, I am always on the lookout for effective […]

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