Still measuring your marketing and promotion only in terms of sales results? Ben Cameron’s piece about also valuing opportunity created by media campaigns (and other activities) may make you reconsider.
Author Archive | Ben Cameron
Do you still think of marketing as a dark art? Like to learn to love it – and do it well? Then read Ben Cameron’s advice here.
Writing the blurb for your self-published book is one of the privileges of being an indie author. However, this task typically comes just when you’re at your least able: exhausted from completing your final draft and too close to the manuscript to be objective. Coming to their rescue here is ALLi Partner Member Ben Cameron […]
Book publicity expert Ben Cameron describes the Netgalley service used by trade publishers to put books in front of reviewers and book bloggers, to help you consider whether it might be worth using for your self-published book. NetGalley is an online book review platform that enables reviewers to download, for free, electronic copies of books […]