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Opinion: How to Prepare a Successful Book Launch

A book launch is one part excitement and one part terror. You're finally putting your creation out into the world, which means you're actually putting your creation into the world! People can have opinions and make judgments. But you can also find wonderful readers and supporters of your work. ALLi author member Kristan Julius recently launched her first independently published book and is here to explain how she made it a success.
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How I Had My Best Book Launch Ever (and You Can, Too)

Book launches can be as exciting as they are stressful, especially if you've ploughed money into marketing and need a good return on your investment. But what happens if you've seen dwindling sales from launches? Can you turn it around? Or are you doomed? Kristina Adams, ALLi partner member knows you can turn it around. She's here to share how she went from her worst launch ever to her best launch in just one book.
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Nonfiction Book Marketing Basics

When we talk about book marketing, we're mostly referring to fiction. But nonfiction is a booming business whether you're traditionally published or an indie author. Nonfiction books provide you with niche opportunities to build a business around your book. Partner member Karen Williams from The Book Mentor talks us through the nonfiction book marketing basics.
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