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Profit, Pricing, And Publishing Strategy

Author Business Q&A: Profit, Pricing, and Publishing Strategy with Michael La Ronn and Joe Solari

In this member-first Q&A on the Self-Publishing with ALLi podcast, host Michael La Ronn talks with Alliance of Independent Authors Business Adviser Joe Solari about how indie authors can think more clearly about the business side of writing. Joe explains why authors should focus less on revenue and more on profit, how to approach pricing without undervaluing their work, when going wide makes sense, and why intellectual property and audience are the real foundations of an author business. He also offers practical advice on print distribution, direct sales, and when it may—or may not—make sense to form an LLC.
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Ten Years of Self-Publishing 2012 to 2022

2012 was a landmark year for self-publishing, seeing not only the launch of the Alliance of Independent Authors, but also the publishing platforms Draft2Digital and Kobo Writing Life, and the advertising medium BookBub, all of which are still significant players. Since then, indie authors have rocked the book world non-stop. Here’s a round-up of the defining changes year on year - which show how far we’ve come, how fast we’re adapting and innovating, and how we’ve changed the face of publishing forever. This is ten years of self-publishing.
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