In this session ALLi Director and poet Orna Ross interviews poet Emma Blas about launching a second poetry collection, putting into practice what she learned from her first publication. The interview covers the things Emma did that most moved the needle on her sales. From recruiting an ARC group to doing a blog tour, from setting up a newsletter and social media to expanding formats and formats and sales channels, some things worked, others didn’t. Most of all, Emma talks about the importance of trusting the ebb and flow of creativity.
