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Best Indie Author Marketing Posts of 2022

Every year, as we near the close of the year, we take a moment to pause and round up the best of the best on the Alliance of Independent Authors blog. Today, we're bringing you a selection of the best marketing blogs from 2022. It's time to review your marketing plans, tools and resources and prepare for 2023. These are the best marketing tips for indie authors from 2022.
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Inspirational Indie Author Interview. Debbie Young

Inspirational Indie Author Interview. Debbie Young: Cozy Mystery Author Keeps Indie Mindset in Negotiations With Traditional Publisher

My ALLi author guest this episode is Debbie Young, who many of you already know from our ALLi member forums on Facebook. She's usually there to answer questions about indie publishing. Well, Debbie, a writer of cozy mysteries, recently signed a deal with a trade publisher. But, as she says in our interview, she approached her negotiations with a traditional publisher with the mindset of an indie author.
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Does Free Still Work? Indie Author Marketing

You've spent weeks, months or even years working on a book. Countless hours of blood, sweat and tears, and now you have to give your work away for free? It can be a hard one to accept, but if you shift your mindset, using "free" as a marketing tactic, a tool in your book promo belt can work wonders for you. Today, the Alliance of Independent Authors AskALLi team is asking and answering the question, does free still work? 
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Business Models

Business Models for Indie Authors: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, we'll talk about the different kinds of business models for indie authors. As we know, if you're an indie author, you're also a businessperson, whether you want to be or not. But, don't panic, there are many ways to run an indie author business depending on what you want to get out of it. And here to guide us along is ALLi Director Orna Ross and News and Podcast Producer Howard Lovy.
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AuthorTube Channel

The Dos and Don’ts of Starting an AuthorTube Channel, With M. K. Williams — Self-Publishing Conference Highlight

In this Self-Publishing Conference Highlight, M. K. Williams discusses the dos and don'ts of starting an AuthorTube channel. What is AuthorTube? Should it be a pillar of your author platform? A fondness for being on camera and some interest in video production is essential, but it's equally important to know you're spending your time and effort in the right place. This session introduces various options and how to get started, including working out whether your target readers are on YouTube. M.K. then shows you how to deliver content they'll welcome so you can grow your readers and your book sales.
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Inspirational Indie Author Interview. Alan Hesse

Inspirational Indie Author Interview. Alan Hesse: Conservationist’s Graphic Novels Illustrate What to do About Climate Change

My ALLi author guest this episode is Alan Hesse, a conservationist who found his way to indie publishing through his ability to reach kids and adults in his drawings. Alan's graphic novels about climate change entertain readers while also teaching them that there is something each of them can do to help save the earth.
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Self-Publishing Values

Self-Publishing Values: Exploring Craft, Engagement, and Volume Publishing for Authors — Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss publishing values. All publishers care about craft, engage with readers, and harness the power of book retailer algorithms—but each publisher must also decide whether they are primarily a craft publisher (focus: creative excellence) an engagement publisher (focus: responsive to readers) or a volume publisher (focus: driving algorithms). Orna and Joanna address the differences between these publishing approaches, how they’ve shown up in their own work, and the difference it makes when you know which approach best suits your books.
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