Search results for: "author website"

Value-Based Marketing

Maximizing Impact, Minimizing Costs: Value-Based Marketing for Self-Publishing Authors — Publishing for Profit with Orna Ross and Anna Featherstone

In this episode of the Publishing for Profit podcast stream, ALLI’s Australian ambassador and nonfiction adviser, Anna Featherstone, and Director Orna Ross, focus on value-based marketing for your book without adding to costs. Learn tips and tools for lowering the costs of editing and marketing, in particular, without compromising on the quality or impact of your work.
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We Need to Talk About… Indie Author Independence with ALLi Director Orna Ross

This week in our regular Alliance of Independent Authors opinion post, we take a closer look at what it really means to be independent as a self-publishing author. What motivates us to go it alone, what are the real benefits of independent creative control and how could our indie author independence evolve in the future? Read on for thoughts from ALLi Director Orna Ross and our author member community…
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Multi-Genre Author

Overcoming the Challenges of Being a Multi-Genre Author: Creative Self-Publishing Podcast with Orna Ross

This episode focuses on the unique challenges faced by multi-genre authors in the self-publishing sector. ALLi Director Orna Ross provides practical solutions and personal examples for targeting different readers, establishing a cohesive brand, maintaining quality across genres, managing reader expectations, and building genre-specific expertise, along with tips for optimizing your time.
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Email List

Five Reasons Authors Need an Email List: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss five compelling reasons why authors should maintain an email list. They address the common perception that email marketing is crucial for an author's business despite some authors' reluctance to embrace it. The hesitations often stem from concerns about time and effort, technical challenges, fear of spamming, and a lack of understanding or concern over costs. However, Dale and Holly argue that email marketing does not demand excessive time, expertise, or financial investment. With a plethora of online tutorials and free email marketing services available, the primary barrier for many is simply inexperience—a starting point for everyone.
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Inspirational Indie Author Interview: Jill Dobson.

Inspirational Indie Author Interview: Jill Dobson. Traditionally Published as a Teen, Author Gets Tired of Waiting Game and Goes Indie

My ALLi author guest this episode is Jill Dobson, whose story is a little different from the ones I usually tell on this podcast. She found a traditional publisher at a very young age—in fact, when she was a teenager. Then she endured decades of rejection or, even worse, being ignored. She recently went indie and felt like a weight was lifted. Now, it's up to readers to decide and not a nameless gatekeeper.
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Subscription Models for Indie Authors: ALLi Ultimate Guide

Reader subscriptions can be a great way to connect with your fans, generate revenue and cultivate a loyal following. By offering exclusive content, personalized interactions or behind-the-scenes access, authors can create a sustainable income stream while strengthening reader relationships. In today’s post, we'll delve into the essentials of establishing and running a subscription for authors programme, exploring key models, tools and best practices to maximize success so you can watch your fanbase flourish.
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Inspirational Indie Author Interview: Pauline Wilson

Inspirational Indie Author Interview: Pauline Wilson, Australian Novelist Mines Her Own Ancestors for Fascinating Characters and Stories

My guest this episode is Pauline Wilson, an Australian author who began writing historical fiction later in life when she discovered that her own family history was filled with stories that needed to be told. From former convicts to insane asylum inmates, Pauline found a wonderful cast of characters in her own ancestors. And whatever she couldn't dig up, she fictionalized.
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