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Content Marketing

What is Content Marketing? With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Are you using content marketing to promote your fiction and nonfiction books? If not, why not? In this week’s #AskALLi session, ALLi director Orna Ross (stepping in for Adam Croft) and blog and conference manager Sacha Black talk about how content marketing is a necessary skill all authors must develop regardless of whether they're writing fiction or nonfiction books.
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Ain’t I an Author? Why Self-publishing Changes Everything for Everyone in Publishing

Self-publishing is much more than an alternative route to market for authors, says Orna Ross, director of the Alliance of Independent Authors in her opinion post this month.  Drawing on two new reports about conditions for authors, she explores myths and misunderstandings about authorship that are relics from an age that's now over. And explains how self-publishing changes everything for everyone in publishing. 
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Nonfiction Books

How to Take Your Nonfiction Books to the Next Level, with Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Do you want to take your nonfiction books to the next level? Are you keen to learn how digital tools are changing nonfiction publishing for authors? In this session, Orna Ross and Joanna Penn focus on advanced nonfiction considerations for authors. Both believe that almost all writers, including poets and novelists, benefit from including non-fiction in their publishing mix. In this revealing podcast, these two leading indie authors share behind-the-books stories about their own creative successes and challenges in writing and publishing nonfiction.
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