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FOMO, aka fear of missing out, has been around for a long time. But it feels like it's becoming more acute the more connected our world becomes. Technology and social media have eradicated barriers to communicating. We're all up in each other's business, knowing exactly what everyone is doing, what advertising they're using and how much profit it's making. But you have to wonder whether that's as poisonous as it is helpful. In this inspirational post, ALLi Director Orna Ross takes a moment to stop and reflect and remind each of us that the only way to win in this industry is to follow a creative self-publishing approach: to be uniquely-you.