The longer you're in an industry, the more knowledge and information you build. But, in a way, the more blinkers you wear too. It's hard to remember those early days of no readers and single sale days. But there's a huge number of debut authors publishing every day. Author member Alastair Crombie has just launched his first book and is here to explain what marketing from a standing start is like in the current market.
Copyright is fundamental to an author’s ability to publish and trade in books, create successful author-businesses, and earn an income from their work. Thus, changes in copyright law are of deep concern to the Alliance of Independent Authors (ALLi). Our Copyright Bill of Rights offers ALLi’s interpretation and recommendations of what today’s authors and readers currently need from copyright law, policy, and practice.
Another month, another report about poverty-level author incomes. Boni Wagner-Stafford, ALLi's Communications Manager shares ALLi voices participating in the discussion of the UK's All Party Writers Group report's recommendations. Does the APWG report miss the point? Are there self-publishing solutions to low author earnings?
First impressions matter, both in person and for selling books. But when you've finished your 70,000-word fiction masterpiece, the prospect of condensing it into a 150-word book blurb is overwhelming enough without also needing a one-line tag to catch a reader's eye. ALLi Partner Member Adam Croft explains how spending a little time with your hook and new book blurb could earn you thousands.
The following ten business models are those most widely used by members of the Alliance of Independent Authors. The first four are those most typically employed by authors at or near the first few years of their self-publishing journey, while models five through ten are employed by more established authors, once they have amassed a following and have a high-traffic author website.
It takes so much time and effort to become an indie author. Now, how about a little ROI? Truth is, now that you’ve crystallized your ideas into book form, there are multiple ways to spin your book into gold — aka make more money from your book — by exploring different formats and unique paths to market. In this post, Georgie Hockett has seven suggestions to help you do just that.
There's one thing we can all be assured of in our industry, and that's that there will always be changes. Whether it's to platforms, algorithms or technology change shows no signs of slowing down. ALLI Partner Member Karen Williams from The Book Mentor is here today to talk about the changes she's seen in the nonfiction industry over the last decade.
Feeling overwhelmed by the need to market your book? Try breaking the process down into baby steps - a system that Cathy Dudley found worked for her, as she describes with a case study here.
Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!
When we're aiming at marketing our books worldwide, it's easy to ignore small parochial writing opportunities - but don't be too hasty to dismiss what could provide useful strategic advantages for the bigger picture, as Debbie Young explains in her case study.
Ever find yourself comparing your own writing and self-publishing career to that of others? It's natural - but make sure you keep it positive. Pauline Wiles' 7 top tips will help you make it a mindful learning experience rather than a crushing negative one.
It's nice to give your reader fans the personal touch. However, in this blog post, Rachel McCollin makes the case that…