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Content Marketing for Fiction and Nonfiction

Content marketing has become a bit of a buzzword in author circles this year. With advertising becoming tougher and more expensive, and Amazon making it harder to get organic sales, authors are looking for other ways to reach new readers, develop a fanbase and ultimately sell books. Author member Rachel McCollin is here to show you how you content marketing for fiction and nonfiction can help.
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What is a Cover Information Sheet?

Every reader has had a book cover catch their eye from the shelves of a bookstore, or even from a long list of Amazon search results. Sometimes all it takes is one glance. But how do you go from twinkle in your eye idea to reader grabbing cover design? Tim McConnehey, founder of Izzard Ink explains how the cover information sheet is central to taking your concept to completed commission.
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Self-Publishing is the Best Solution to Low Author Earnings

Self-Publishing is the best solution to low author earnings and it's time this was more widely recognized in the literary and publishing industries. These days, authorship is a business, not a career a point that Orna Ross, ALLi director discusses today. Literary and publishing industries are failing to recognize this, to the detriment of authors' ability to make a living from their writing.
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Reinvent the Path to Success

For many of us, writing is our passion. We chug along writing book after book, convinced we’re following our dreams. Rarely do we stop to ask ourselves whether we’re on the right path. Michael La Ronn did just that, reinventing himself, and in this encore presentation of his cover feature piece from the Q3 2019 edition of The Indie Author, our member magazine, offers five lessons he learned when reinventing the path to success.
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Outside the Box Book Marketing

Let me ask you a question... When was the last time you stepped out from behind the screen and connected – in person – with new readers? In a saturated world, finding fresh ways to market your books and find new readers is increasingly difficult. However, author member Lesley Tither shows us how a little outside the box thinking can create amazing results.
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Are You a Self-Actualized Author?

Having a book published is exciting. In the glow of your excitement, however, you may miss an important fact. Authors are business owners. Your name, work, and brand are a business. Previously, you may have thought of writing as a hobby. No more. To become a self-actualized author, you have to take your business to the next level. Author member Harriet Hodgson tells us about her journey.
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How to Get Your Book Into Libraries

While ALLi is working on a new guidebook for indie authors on how to get your self-published book into libraries, where the opportunities are greatest for digital book products, we couldn’t resist this ‘my experience’ post from Australian author and ALLi member Anne Merrick. As Anne tells us, you can get your book into libraries by taking just a few careful steps.
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