Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Audiobook Award Tips

Top Tips for Entering Audiobook Awards for Indie Authors: Award Update February 2024

Audiobooks have become a convenient reading choice for many people living fast-paced lives, fitting seamlessly into busy daily routines. This shift in readers' habits is reflected in the expansion of audiobook categories in book awards, which serve to acknowledge the unique qualities and contributions of this burgeoning medium. Today I take a closer look at audiobook awards. 
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Setting Up An Indie Author Festival

Setting up an Indie Author Festival: ALLi Ultimate Guide

As the independent author community grows, the need for new platforms to showcase our work becomes increasingly important. Enter the indie author festival – a celebration of literature, creativity, and the diversity of stories being told by indie authors. This ALLi post explores the steps involved in creating a space where self-published authors can connect with readers, fellow writers, and the literary community at large.
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Self-Publishing Marketing And Promotion Best Blogs 2023

Marketing and Promoting Self-Published Books: Best Blogs 2023

As the year draws to a close we continue our month of reflection throughout December, and this week we are looking back at the top indie author marketing and promoting self-published books posts on the Alliance of Independent Authors blog. From paid advertising to non-fiction marketing techniques, these are the blogs from 2023 you don't want to miss if you are looking to boost your marketing activity in the coming year...
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Book marketing for Indie authors: Calls to Action

In an age where readers have more choices than ever, authors need to do more than just write a great book. They must also know how to effectively harness and engage their audience. One powerful tool to do this is the Call to Action, or CTA. Which is why the Alliance of Independent Authors AskALLi team is examining what well-crafted calls to action can do.
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Developing Your Book Marketing Aesthetic: Creating Images

As indie authors, seeing your book in the wild, in readers hands is a wonderful moment. Made even more special if you're lucky enough to be tagged in stunning photos on Instagram or TikTok or any social media platforms. But how do you do it? Today, the Alliance of Independent Authors AskALLi team welcomes Kate Hennessy, professional photographer and author to explain all.
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A Guide to Paid Book Advertising for Independent Authors

As an indie author, you've poured your heart and soul into your book and spent countless hours writing, revising, and editing. Now, it's time to share your work with the world. But how do you get your book in front of readers? One effective way is through paid book advertising, which is what the Alliance of Independent Authors are exploring today.
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