Book Promotion: Making the Most of Local Radio Opportunities
If one of your marketing ambitions for your self-published book in 2016 is to get a gig on a local…
Happy New Year’s Book Marketing
As the New Year takes hold, I'm sure many authors, like me, will be frantically listing resolutions for their writing…
How I Do It: Christmas Special with the Elf on the Shelf
When I first came across the phenomenon that is The Elf on the Shelf, I had no idea that it…
How to Market Your Self-published Book – with a Little Help from your Cat
British indie author Rayne Hall, who writes fantasy and horror fiction and author guides, shares a lighthearted post about how…
7 Instagram Tips for Self-published Writers
Irish indie author and social media trainer Lorna Sixsmith shares her top tips on how to use the photo-sharing site…
How to Use Book Trailers for Successful Book Marketing
Design consultant and ALLi Partner Member Aimee Coveney considers the benefits of video book trailers to promote self-published books, shares…
Book Promotion: A Handselling Case Study
As part of a mini-series of posts to give you ideas on how to sell copies of your books in…
Book Marketing for Christmas: Themed Event Case Study
Irish indie author Lorna Sixsmith shows lateral thinking by setting up a farming-themed festive event for rural interest authors. I…
ALLi Insights: Reaching Readers with Kindle Scout
In this month’s How-to for Authors, Orna chatted with Kindle Scout GM Dina Hilal to get an overview of the Kindle Scout…
Opinion: Why I Paid for a Publicity Service
When it comes to paid marketing services for books, authors often complain they’re expensive, don’t always lead to sales, or…
Could You Be the Next Young Writer of the Year?
English indie author, poet and journalist Dan Holloway turns the spotlight on a great opportunity for UK and Irish authors…
Matera Writing Conference Report 2015
British indie novelist Jean Burnett, who is both trade-published and self-published, reports on the 12th Women's Fiction Festival in Matera,…