Book Marketing: How to Create An Author Brand – Case Study with Jessica Bell
An informative and inspiring case study of how one indie author, Jessica Bell, devised a new author brand to cover her diverse collection of fiction and poetry.
SCARE: A New Automated Service to Help Indie Authors to Compare their Writing to the Content of Bestsellers
A fascinating introduction to a new writing analysis service that helps you match your manuscript to the bestsellers in its intended genre. New Zealand novelist Katherine Hayton plays guinea pig with the chillingly named SCARE system.
How to ignite your email list with Joel Friedlander and Nick Stephenson
As authors, we all know the role that social media plays in our ability to connect with readers, but the most beneficial ways of building a 1:1 relationship with your potential customers is via your email list. Listen to the actionable tips and sound advice from Joel Friedlander and Nick Stephenson about how to ignite your email list.
Podcast: Stop! Don’t launch your book without following these 6 crucial steps from Kathy Meis
Today’s book marketplace is highly competitive. You need to bring you’re A-game not only on the craft side, but on the business side.
In our latest Indie Author Fringe podcast, Kathy Meis from Bublish delves into the six crucial steps that authors need to take before launching their book.
Book Marketing Shots in the Dark: Outside-the-Box Ways to Sell Your Self-published Books
With so many conventional ways to market your self-published book, we step outside of the box to look at some wackier ideas that have worked for some of our author members - and there's not a Facebook ad or a Twitter campaign in sight!
Sunday Success Stories: My Indie Author Adventure – with Laurence O’Bryan
Irish novelist Laurence O'Bryan describes his journey from trade-published thriller writer to indie author and professional book promoter, in the first of a new series profiling the many different routes and adventures available to the indie author.
Book Marketing: How the Cover of Your Self-published Book Influences Your Brand as an Indie Author
Do your book covers convey your author brand effectively? Professional book designer Aimee Coveney explains the many benefits of good cover branding for self-published books and shares simple tips on how to develop effective author branding for your books, whatever kind of book your write.
Book Marketing Shots in the Dark
At the end of each month, we share unusual book promotion ideas contributed by ALLi author members who are adopting…
Book Marketing: A Case Study of the Benefits of Reading in Public – at Novel London
Online interaction and social media networking is all very well, but you can't beat real life. Reading your work in…
How to Use Amazon Categories, Themes and Keywords to Sell More Self-published Books
To help you fine-tune your Amazon publishing projects, we have top advice for you today from Penny C Sansevieri, Founder…
Sunday Success Stories: Best Value from $100 Book Marketing Budget
In our new occasional series on how ALLi members work together to mutual benefit, here's an interesting case study from…
Book Marketing: A Quick Start Guide to Using MailChimp for the Email Marketing of Self-published Books
Indie author and podcaster Paul Teague helps you tame that most helpful monkey: MailChimp, the free email marketing service. What…