Opinion: Why Indie Authors Shouldn’t Give Away Free Books
Do you ever give your self-published books away free? Should you? Michael Jason Brandt plays devil's advocate on the issue.
Creative Book Marketing and Promotion Ideas for Indie Authors and Self-published Books
This month's round-up of top marketing tips from our membership shares ideas that might work well for you too.
Authors: Book Marketing and Publicity is Creative and Fun (Honestly!)
Do you still think of marketing as a dark art? Like to learn to love it - and do it well? Then read Ben Cameron's advice here.
Ask ALLi Self-Publishing Member Q&A with Orna Ross & Joel Friedlander
Our monthly Ask ALLi broadcasts are an ideal way to keep learning about being an indie author and the skills you need to acquire to become a successful self-publisher. Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month's special guest was self-publishing pioneer Joel Friedlander.
Book Marketing for Children’s Authors: How Children Buy Books
For indie authors of children's books: valuable insight into how children's books are bought, from Mumsnet, via Karen Inglis
How to Use a Survey to Pick the Best Cover for your Self-published Book
Can't decide which cover to use for your next self-published book? Read this case study of how Stephen Oram used a survey to choose.
Book Marketing: What is Amazon Marketplace and How Does It Work?
A crystal-clear post explaining how Amazon Marketplace can sell copies of your books at different prices - by Barb Drozdowich
Book Marketing Shots In the Dark: Wacky Ideas that Really Work
How to make your own luck when marketing books - three ALLi authors share inspiring ideas for book marketing
How to Use Digital Printing to Self-publish Hardbacks Cost-Effectively
Why indie authors should consider hardbacks for special events or marketing promotions - and how to produce them effectively and affordably
How to Hold a Book Launch Event on a Zero Budget
In a month when we're sharing lots of partnership ideas for authors, here's a great case study of a zero-budget book launch shared by two authors
How To Time Launches and Marketing for Self-published Books in 2017
Setting up new book marketing plans for the new year? Check out these top tips on timing from ALLi authors and partner members.
The Psychology of Choice
Whether selling books from your website, or offering free content for mailing list signups, marketing psychology can be a useful…