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Business & Planning

Advice on business plans, pricing, funding and all money matters for authors

Email Marketing For Authors

The Ultimate Guide to Email Marketing for Authors Part 1: Mailing List Strategy

In a three-part series starting today, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to Heide Goody, Joseph Alexander and Wendy H Jones for their contributions as well as all the other members who took the time to respond. This is the ultimate guide to mailing lists for indie authors part 1. 
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International Insights: Africa

International Insights for Indie Authors: Africa

For the next edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Standard, we’re back for the final regional spotlight. For part 7 of our introduction to the global book markets we have Africa in our sights, rounding off a series of posts that have looked at the key India and China markets in Asia, the Middle East North Africa markets, the Ibero-America markets, the Asia-Pacific markets and the European markets, and also a special edition on the English-language markets. This is international insights for indie authors: Africa
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Coming Out Of Lockdown: Coronavirus Lessons For Authors

Coronavirus Lockdown Lessons for Authors

When Coronavirus hit pandemic status in March 2020, no one was expecting a global lockdown. Life changed dramatically, forcing millions to stay at home, disrupting work life, social life and travel plans. New habits and routines needed forming, adjustments to family dynamics had to be made, and our creative processes were flung into turmoil. But as some countries make the long journey out of lockdown, over in the Alliance of Independent Authors, we thought we would look to the future and how we can make positive changes. This is: coming out of lockdown: coronavirus lessons for authors. 
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Alliance of Independent Authors: Coronavirus Assistance, Advice and Resources for Independent Authors

Leaders around the world have told us that we are in the middle of the health crisis induced by COVID-19, coronavirus, and we are all now facing into its implications. Most of us, we are told, can expect nothing worse than a week in bed with flu-like symptoms, but some of us are greatly vulnerable. We at ALLi want to wish you and your loved ones wellness and recovery. Your health and wellbeing is what’s most important at this time. Stay as safe as you can. 
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Authenticity For Indie Authors

The Ultimate Guide to Authenticity for Indie Authors

The term “authenticity” is banded around a lot when it comes to marketing. But what does it mean and how do you “do it”? Well, that’s what the Alliance of Independent Authors AskALLi team aims to answer today. With deep thanks for the contributions from members and partners. In particular, Connor Whiteley, A.G. Billig and partner member Karen Ferreira.
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150 Self-Publishing Questions Answered: New ALLi Guidebook by M.L. Ronn (Michael La Ronn)

The following is an excerpt from ALLi’s new guidebook, 150 Self-Publishing Questions Answered: ALLi’s Writing, Publishing, and Book Marketing Tips for Authors and Poets, written by ALLi’s Outreach Manager M.L. Ronn (Michael La Ronn). In this section, Michael tackles how to distribute and manage your e-Bbook at retailers like Amazon and Google Play, how to make your book free, and more. Read this post to get a taste of the book, or listen to the audiobook excerpt narrated by Michael.
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