Setting the right price for a book is one of the biggest challenges for self-published authors. Many look at what others in their genre are charging and try to match those prices, but this approach can undervalue their work. Some authors price low out of fear that readers won’t pay more, while others feel pressure to keep their books cheap in a market where free and heavily discounted e-books are common. But as we’ll explore in this post, much more than price goes into a reader’s decision to buy a book.