Amazon Advertising

Getting the Most from Amazon Advertising: AskALLi Members’ Q&A Podcast

Our usual AskALLi Members' Q&A is taking a break for this month and being replaced by a special salon on Amazon advertising. From understanding the customer journey to the benefits of sponsored products, this ALLi podcast is for authors who are getting started with Amazon advertising and want to learn how to set themselves up for success.
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The Perfect Book Cover Graphic

The Ultimate Guide to The Perfect Book Cover for Indie Authors

Getting a look at your first book cover is one of the most exciting parts of the publishing journey. It’s often the first time your book ‘feels’ real because you get to see it in a tangible way. But it’s also scary because everyone knows first impressions count. What if the cover is off genre, what if it doesn't resonate? We all want the perfect book cover for our book. ALLi prides itself on its approved partner directory and services vetted by our Watchdog Desk, if you want to search for trusted cover designers, start there. Today's post is all about finding the perfect book cover. With special thanks to Helen from ALLi Partner members Miblart, Jane Dixon-Smith ALLi partner member from JD Smith Design, and ALLi partner member and author, Helen Baggott.
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Janét Aizenstros

Interview with Janét Aizenstros: Entrepreneur Makes it Her Business to Help Other Women Authors — Inspirational Indie Authors Podcast

My guest this week is Janét Aizenstros, a Canadian author, entrepreneur, and publisher. Janet's own story is an inspiring one because she began with a series of children's books and built a series of growing multimedia companies. Now, she's making it her business to help other authors, especially other women, find their own voices and their own audiences.
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International Insights: Big Bad Wolf

For the next edition of the Alliance of Independent Authors International Insights hosted by Mark Williams of The New Publishing Standard, we’re moving on to Big Bad Wolf. If you missed our introduction series to global book markets, you can read them here: Africa, India and China markets in Asia, the Middle East North Africa markets, the Ibero-America markets, the Asia-Pacific markets and the European markets, and also a special edition on the English-language markets. This is international insights: Big Bad Wolf.
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True Fans

How Authors Can Make an Income from 1,000 True Fans, Podcast with Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

In 2008 Kevin Kelly wrote about the value of a creator having 1,000 true fans (you can read the updated version of the essay here). The idea is that you don’t need to be an influencer with a million followers to make a living from your work. All you need are 1,000 true fans each spending $100 a year on your products or services, for you to make $100,000 a year. But does the concept hold true for authors? Are books, a low cost item, enough or do you have to add on more premium products? And how does an author create true fans… and keep them? Join Orna and Joanna to find out. 
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Email Marketing For Authors Part 2

The Ultimate Guide to Email Marketing for Authors Part 3: Maintenance

In a three-part series starting two weeks ago, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to members. This is the ultimate guide to email marketing for authors part 3: maintaining a mailing list.
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