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Encore Opinion: Put Readers First – an Essential Ingredient of Successful Book Marketing

A great reminder in today's encore post from David Penny, author of the Thomas Berrington Historical Mysteries set in the final ten years of Moorish Spain. David makes a plea for indie authors to focus on marketing to their readers rather than to other writers, to make the best use of marketing time and resources, and to free up more time for writing.
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New Authorpreneur Membership Category

At the Alliance of Independent Authors we are introducing a new member category: Authorpreneur Membership. Authorpreneur is a made-up, hybrid word (author + entrepreneur), a new word for a new kind of job, but some authors don't like it, thinking it faddy or forced. It is gaining traction in the self-publishing sector for a few reasons. ALLi director Orna Ross is here to talk us through the reasons for the change.
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