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Lightning Source Best for Self-Publishers?

 

Ben Galley

Today, in the third part of our ‘Which Distributor’ series where Alliance members share the experiences they’ve enjoyed with distributors, author Ben Galley gives us his take on Print on Demand (POD) company Lightning Source:

If your book were a delicious pie, distributors would be the ones who put it in the hands of the supermarkets.

It’s a very simple analogy, but it rings true. Distribution is the supply link between our printers and the bookstores, and without it, our books would simply never reach our readers’ hands. That’s a painful vision. And to me, so is keeping a veritable mountain of books in your garage, shipping one at a time, staring at the big hole in your bank account.

No, thank you, I want a different road.

With the advent of the digital revolution came Print on Demand, and with it came distribution relationships. Now, POD companies have forged relationships with the wholesaler distributors to allow us indies access to

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