Ingram's Andy Bromley shares news of a wider roll-out of its ipage ® distribution system, designed to enable indie authors and booksellers to work more easily in a mutually beneficial partnership that is financially worthwhile for both parties. Originally available in the US, it's now spreading further afield, most recently to the UK.
Historically, indie authors and booksellers have struggled to efficiently print, stock and provide readers with titles they want, when they want it and at a great price. However, today’s technology can open new ways to streamline book distribution, creating cost-savings and efficiencies.
Ingram Content Group (Ingram) works to help content reach its destination around the world. With 25 global offices, Ingram works to create technologies and solutions that help authors, booksellers and publishers efficiently reach their target audiences.
The Spread of ipage®
Ingram’s ipage® has been established in the US as a leading book ordering platform for several years and has helped many independently published titles find their way into bookstores. Off the back of this success, ipage® has recently provided UK retailers the ability to order in GBP straight from Ingram’s catalog of 14 million titles.
ipage® is an easy-to-use online search, order and account management platform which, for independent bookstores in the UK, not only means more choice but also, in most cases, better terms, including free shipping to locations within the UK on any order size.
For Greater Visibility
This system also means that indie publishers and authors have the opportunity to achieve better visibility in bookstores across the UK. Provided your titles are available through IngramSpark® or Lightning Source® and enabled for distribution with GBP pricing, they will be available for these UK retailers to order.
The benefits of choosing print-on-demand (POD) for your titles is that they are never out of stock, which is why the messaging displayed to bookstores is so important.
Through Ingram, our retailers know that a paperback book can be printed and shipped from our facilities usually within 48 hours.
There is also virtually no distinction between physical books stored in a warehouse and those that are POD, with a live ‘stock count’ being shown for both.
Indie authors need to be agile and swift in their distribution plans. POD and ordering systems like ipage® help independents get their books out there, while keeping costs down.
If you are aware of any booksellers that may be interest in ipage®, provide them with the following link to learn more: www.ingramcontent.com/ipage
OVER TO YOU Do you have experience of using ipage to help build your relationship with physical bookstores? We'd love to hear your story.
FOR MORE INFORMATION ABOUT WORKING WITH BRICKS-AND-MORTAR BOOKSTORES
Check out the latest addition to the ALLI Self-publishing Success series of Guidebooks, How to Get Your Self-published Book into Bookstores by Debbie Young – ebook now available to buy from all eretailers, paperback out later this year.
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