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Joanna Penn

Creative Rest

Stepping Back to Step Forward: Creative Rest for Indie Authors — Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn talk about the importance of creative rest for indie authors and how it is a core part of the writing and publishing process. They share advice on different ways to give yourself a break while and lessons learned from their own recent downtimes.
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Personal Brand

Developing Your Personal Brand as an Author: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

Does your personal brand as an author match your books? When we’ve been publishing for a while, we can sometimes lose sight of our author brand and what it’s saying to our readers. In this Advanced Self-Publishing Podcast episode, Orna Ross and Joanna Penn talk about pivots they needed to make to their author branding to make it more relevant and personal—and the lessons learned along the way.
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Indie Publishing News Story

Indie Publishing is a Great News Story: Self-Publishing News Podcast with Howard Lovy

Today on Self-Publishing News: Indie publishing is a great news story! I've given ALLi News Editor Dan Holloway the month off while I focus on the 10th anniversary of the Alliance of Independent Authors. I recently flew from my hometown of Traverse City, Michigan, to London to attend the London Book Fair, where my colleagues at ALLi were celebrating a decade since our founder, Orna Ross, launched the self-publishing group at 2012's book fair. I come from a journalism background, so I did what I enjoy doing at events like this. I interviewed people. And, today, I'll feature many of their voices about where indie publishing has been, where it is today, and where it's going.
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Ten Years Of Self-Publishing

Ten Years of Self-Publishing: A Personal Look Back and Forward. Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

On the Advanced Self-Publishing Podcast: Ten years of self-publishing. As part of its anniversary celebrations, ALLi has been looking back at the past decade —and forward towards the next. In this podcast episode, Orna Ross and Joanna Penn offer a personal perspective on how the unfolding trends of the past ten years affected their own writing and publishing and their hopes and intentions for the next ten years.
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Rewriting

Stages of the Writing Craft: When is it Worth Rewriting? Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

On the Advanced Self-Publishing Podcast: Stages of the writing craft. As indie authors, we can update our books whenever we want. For some authors, this feature of digital publishing is a curse, igniting perfectionism and endless tinkering. Even the most productive self-publisher can decide to do a major rewrite of an old project.
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Technologies For Authors

New Opportunities and Technologies for Authors: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

So far, 2021 has seen an acceleration in emerging technologies for authors, including NFTs on blockchain and voice technologies for audio. In this month's #AskALLi Advanced Self-Publishing Salon, Orna Ross and Joanna Penn explain what these technologies mean for authors and the publishing industry and dispel some of the misinformation, fear, and doubt in the community.
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Focus On Your Strengths

Focus On Your Strengths As An Indie Author To Beat ‘Comparison-itis:’ Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this episode: Focus on your strengths. “Comparison-itis” is really just comparing yourself to other people in an unfavorable way. It is, of course, permissible, even desirable, to compare yourself to other people and to have role models. But “comparison-itis” is where you look around and think other people have it easier or are doing better, getting more accolades, or selling more, or writing better. You’re comparing yourself to others in such a way that it's either stopping you completely in your tracks, or it's making you not feel good about what you do and how you're doing it. Unfortunately, it’s pretty widespread in the indie community.
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Indie Author Business Cycle

The Indie Author Business Cycle: From Start-Up to Mature Business: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this episode: the indie author business cycle. All businesses go through a life cycle and in this #AskALLi Advanced Podcast Orna Ross and Joanna Penn consider the three stages of the author-publisher business cycle. Highlighting the main goals, challenges and opportunities of each stage, they offer their top tips for taking your publishing business from startup through growth to maturity.
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