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Planning Ahead

Planning Ahead for a Creative and Productive Year in Your Author Business: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

Planning ahead is an important step for your author business, enabling you to make decisions about what you want to focus on as well as make time to achieve your writing and financial goals.
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Author Mistakes

Lessons Learned from Author Mistakes, Setbacks, and Failures: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn:

To close this year when so many people suffered so many setbacks through COVID-19 and its consequences, our #AskALLi Advanced Self-Publishing Salon with Orna Ross and Joanna Penn examines the role of author mistakes, setbacks, and failures in an author business. They look back on the lessons learned from their own mistakes and failures in 2020, and across their years of self-publishing.
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Author Interview With Joanna Penn

Author Interview with Joanna Penn: Authorpreneur Found a Winding Path to Success — Inspirational Indie Authors Podcast

My ALLi author guest this week is Joanna Penn, who many of you already know as a successful indie author, businesswoman, and podcaster for ALLi. In fact, her name is almost synonymous with the term authorpreneur. So, this podcast will not focus so much on Joanna's current work, but we'll hear more of her own backstory, what motivates her fictional characters, and what motivates her as a writer, self-publisher, and role model for other indie authors.
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Creative Flow

How to Ensure a Creative Flow of Ideas : Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn:

In this month's #AskALLi Advanced Self-Publishing Salon, Orna Ross and Joanna Penn discuss the topic of creative flow. From the necessity for creative rest and play, to the value of deep research and immersion, to using social media as a stimulator for ideas and words.
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Premium Products

10 Premium Products That Authors Can Create and Sell to True Fans, With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

A premium product or service is a high-value item that an author sells alongside their books to expand influence and income. A well-selected premium product can more than double the profit in your author business. But what premium products work for authors? Drawing on ALLi’s ten possible business plans for authors, Joanna Penn and Orna Ross suggest premium products across fiction, nonfiction and poetry from the obvious to the unusual.
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True Fans

How Authors Can Make an Income from 1,000 True Fans, With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

In 2008 Kevin Kelly wrote about the value of a creator having 1,000 true fans (you can read the updated version of the essay here). The idea is that you don’t need to be an influencer with a million followers to make a living from your work. All you need are 1,000 true fans each spending $100 a year on your products or services, for you to make $100,000 a year. But does the concept hold true for authors? Are books, a low cost item, enough or do you have to add on more premium products? And how does an author create true fans… and keep them? Join Orna and Joanna to find out. 
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Social Media For Authors

Advanced Use of Social Media for Authors With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Social media is one of the most effective ways for authors to reach readers and amplify their message at the same time. In this advanced salon, Orna and Joanna cover how to use social media creatively and mindfully, including broadcasting versus engagement, tools and tech, and how to measure success.
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Reboot Your Author Brand

Reboot Your Author Brand With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

Is it time to reboot your author brand and reassess your business? As the world begins to tentatively unlock from social cocooning and quarantine, indie authors and others are reassessing what’s most important to them as writers and publishers. Both Orna Ross and Joanna Penn have used this as a time for reflection and reassessment, and they share what they’ve been doing to reboot their author brands.
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Tools For Independent Authors

The Most Useful Tools, Software, and Services for Independent Authors, with Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

In this month's #AskALLi Advanced Salon, Orna Ross and Joanna Penn talk about the tools, software, and services they use that are the most advantageous for independent authors—from writing to formatting to planning, sales tracking, accounting, and more.
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COVID-19

Productive Self-Publishing During COVID-19, with Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

In the last few weeks, much has changed as COVID-19 sweeps the world, impacting lives and the economy. In this special episode, Orna Ross and Joanna Penn discuss how indie authors can stay physically and mentally well, and keep writing, publishing, and sensitively marketing books—as well as how to prepare for potentially challenging times ahead. 
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