INDIE AUTHOR FRINGE: Adam Croft has been working on a Bookbub Advertising course for SelfpublishingFormula.com and here he shares some of his top tips for running a successful ad campaign on the foremost digital book marketing site.
INDIE AUTHOR FRINGE: Inspirational indie and renowned writing and business advisor, Joanna Penn, is interviewed by Sukhi Jutla, of The Author Entrepreneurs, about what it takes to succeed in the books business. Hint: it starts with an indie mindset and a business plan.
INDIE AUTHOR FRINGE: How does an indie author sell rights to foreign buyers at a fair like Frankfurt? How useful is Frankfurt Book Fair's International Author & Self-Publishing Programme? Porter Anderson, Editor-in-Chief of Publishing Perspectives and Frankfurt Bookfair Show Daily, has the answers.
INDIE AUTHOR FRINGE: Orna Ross, Director of ALLi, shares the core principles of a creative mindset and her favorite creative tools. The aim of this session is to show you how to cultivate the create state, understand your own creative psychology and empower you to write and publish more, faster and better.
INDIE AUTHOR FRINGE: IngramSpark provides a variety of tools for authors to publish in ebook and print and have a distribution network that is linked to physical bookstores through a facility called iPage. Robin Cutler, Director of IngramSpark, explains best practice for their platform.
INDIE AUTHOR FRINGE: When an author sets out to self-publish, he or she can very quickly become overwhelmed by the choices on offer. At ALLi, we have evaluated hundreds of self-publishing services and vendors. In addition to compliance with our Code of Standards, there are specific issues we look out for and these areas deserve extra scrutiny when you are considering any self-publishing service.
INDIE AUTHOR FRINGE: Bestselling Author Mark Dawson discusses the latest trends in paid ads for authors with seven actionable tips you can put in place, right now.
INDIE AUTHOR FRINGE: From the International Self-Publishing Programme at Frankfurt Book Fair, Kinga Jentetics CEO & Co-founder of PublishDrive, and one of Forbes “30 under 30” in 2017, explains the challenges and joys of international book distribution for authors.
INDIE AUTHOR FRINGE: Maureen Duffy and Barbara Hayes wide-ranging discussion takes in the value of intellectual property, how campaigns of the past were won and the future for micro-payments to authors on a global scale.
INDIE AUTHOR FRINGE: Chatbots are here, and they’re here to stay. Love them or loathe them, you should not dismiss their potential. Chatbots are an incredibly powerful tool that can help you read a wider audience, combat mailing list fatigue, and engage with your readers in a way that a newsletter can’t. Kerry will show why you should have your own chatbot, the benefits of having one, and dispel some of the negative connotations that spring to mind when you hear the word ‘bot’.
INDIE AUTHOR FRINGE: Wouldn’t it be great if you knew, before investing all that time and effort, there was an eager market willing to pay for your book? A little bit of market research can go a long way toward ensuring the financial success of your work. Learn how to test topic ideas and refine them into ready-to-sell titles for enthusiastic readers.
INDIE AUTHOR FRINGE: Stephanie Chandler shares real-world examples and strategies for adding lucrative revenue streams to your author/publisher business. Whether you’re just getting started or you’ve been an author for many years, this presentation is jam packed with powerful methods for growing your author business in ways you might never have imagined.