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Seven New Trends In Digital Book Advertising for Authors: Mark Dawson

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Frankfurt Book Fair 2017 FBF IAF LogoThis post is part of Frankfurt Book Fair Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.

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Mark DawsonThere’s more to digital advertising than Facebook ads.

Bestselling Author Mark Dawson and founder of The Self Publishing Formula discusses the latest trends in paid ads for authors with seven actionable tips you can put in place, right now.


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Do you have any questions or feedback about this Indie Author Fringe Session? Leave a comment below, or send us a question using hashtag #IndieAuthorFringe


Click here to find out more about Mark Dawson


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Mark has put together a series of short guidebooks that will take you through some of the critical areas that authors need master in order to do well in the modern marketplace. From guides to editing to simple introductions to some of the most powerful ways to advertise your books, there is something for everyone.

Mark Dawson


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5 Responses to Seven New Trends In Digital Book Advertising for Authors: Mark Dawson

  1. Julie Bestry October 16, 2017 at 3:15 am #

    This has been fascinating to listen to (though, I’m afraid I was transported back 3+ decades to being lost in algebra class — math is far too visual for this presentation to be missing the calculations). I appreciate the guidance on various trends, especially AMS and BookBub, as I suspect most of us are the least experienced with digital ads outside of FB.

    I hope you’re already feeling better, Mark!

  2. D J Mills October 14, 2017 at 9:08 pm #

    Thanks for all the updates and tips.

  3. ZARA ALTAIR October 14, 2017 at 5:27 pm #

    Thank you, Mark. Great overview and some new ideas.

  4. Bill Hines October 14, 2017 at 3:11 pm #

    This session really cries out for slides to show the calculations, charts, etc for the various platforms and calculations discussed. Very hard to follow with just audio. Doesn’t make me want to sign up for the courses.

    • Bill Cokas October 16, 2017 at 9:41 pm #

      I agree with Bill, although, as an authority, Mark never fails to command my attention.

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