Business For Authors: How To Be An Author-Entrepreneur: Joanna Penn and Sukhi Jutla

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Frankfurt Book Fair 2017 FBF IAF LogoThis post is part of Frankfurt Book Fair Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.


Joanna Penn Frankfurt Book Fair Sessionsukhi JUTLAJoanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site, is regularly voted one of the top 10 sites for writers and self-publishers.

Sukhi Jutla, serial entrepreneur and start-up founder, fin-tech expert, and new author of Escape the Cubicle, interviews Joanna about her book, Business for Authors: How to be an Author Entrepreneur

In the interview, we discuss:

  • What does it actually mean to be an author-entrepreneur as opposed to just an author?
  • Why business is truly creative
  • The key traits of the author-entrepreneur
  • Why constant learning and re-starting after failure are so important
  • How the journey of the first book differs to the view from book 25. The book as employee, not as baby!
  • Why serving your audience is the key to a business
  • The book as the ultimate scalable product, the power of intellectual property, and creating value from our brains
  • The different business models for an author-entrepreneur, including fiction and non-fiction books
  • The first step to taking your writing from hobby to business
  • How to balance your time between creation, marketing and building a business

You can find Business for Authors in ebook, print and audiobook format on all major stores. Download your free Successful Author Blueprint at:

Find Sukhi Jutla at:

Any questions? Tweet Joanna @thecreativepenn or leave a comment below.

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Click here to find out more about Joanna Penn
Click here to find out more about Sukhi Jutla


Joanna is offering (3) ebook or audio book copies of her book “Business For Authors: How To Be An Author Entrepreneur”

Joanna Penn


All entrants will win a free copy of Sukhi’s new ebook ESCAPE THE CUBICLE

Sukhi Jutla

Sponsor Deal

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4 Responses to Business For Authors: How To Be An Author-Entrepreneur: Joanna Penn and Sukhi Jutla

  1. Dean Kutzler October 15, 2017 at 1:18 pm #

    Great podcast, ladies!! Thank you!

  2. Edward Smith October 15, 2017 at 3:13 am #

    EXTREMELY useful! Especially the last part

  3. Dean Kutzler October 14, 2017 at 7:06 pm #

    Can we watch live or do we wait for the replay?

    • Orna Ross October 14, 2017 at 7:08 pm #

      A tech hitch this end, Dean, we’re on it

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