business strategy Archives

The Principle of Publishing Non-Exclusivity for Authors

Today's authors can be creative business owners building independent publishing enterprises based on intellectual property (IP). Yet many independent authors forgo their independence, and compromise the value of their IP, by signing or assigning their books exclusively to another business without due diligence. This post explores the important principle of publishing inclusivity for authors and the dangers of going exclusive with one publisher or one self-publishing service.

SEO for Authors: Google Search Algorithm Changes

If there's one thing we can all be assured of in our industry, it's that change is a constant. The blog has run in its current format for a while, but with algorithm changes at Google Search affecting SEO for authors, we're changing our format. This post explains the changes you can expect around here and what the Google Search algorithm changes might mean for you.

Encore Opinion: Why I’m Dreaming of Becoming a Mid-List Author

Do you feel under pressure to strive for bestseller status? Is the endless competition draining your creative reserves and sapping the joy out of your writing? Don't worry, it doesn't have to be this way. Nor do you consign yourself to hobbyist status if you don't reach for the top. Becoming a mid-list author is something to be proud of.

Encore Month: #IndieAuthors Broaden Your Business

In today's encore post, Authorpreneur Karen Myers explains why indie authors need to keep learning and expanding their indie author business activity in order to remain vibrant, profitable and dynamic in an increasingly diverse publishing marketplace. She draws on examples of opportunities she has seized upon to grow her expertise, her reach and her reputation, while continuing to write and publish her own series of fantasy and sci-fi novels.

Opinion: Why Running a Creative Business Is Not A Contradiction in Terms

Running a business and being a creative needn't be mutually exclusive if you follow Orna Ross's advice and approach entrepreneurship in the same spirit as you do your writing