Opinion: Why Authors Need to Budget for Book Marketing
Ever wondered about outsourcing your book marketing so you can get on with writing your books instead? Belinda Griffin of Smart Authors Lab shares her view on how to get the balance right.
The Place of the Bricks-and-Mortar Bookstore in the Indie Author’s Book Marketing Campaign
Wondering whether it's worth trying to get your self-published books into bookstores? Had your fingers burned and want to try again but not sure of best approach? Debbie Young's summary of ALLi's guidebook on the subject will kickstart your bookstore marketing plan.
1 Simple Marketing Tip to Build Read-Through of Your Self-published Book Series on Amazon
If you write books in a series, are you making the most of sales opportunities by listing them correctly on Amazon? A startling number of authors miss this trick - don't be one of them! Simple instructions in this post by series author Debbie Young.
Book Marketing: How to Implement the Ideal Content Strategy to Grow Your Author Brand
How to keep readers reading your books: grow a content strategy to build your author brand - not as hard it sounds once you've read Jyotsna Ramachamdran's simple guide to start you off
Opinion: How to Put the Joy (and the Impact) Back into Twitter – an Editor’s Perspective
Feeling jaded with Twitter? Read this refreshing post by Helen Baggott, who as an ALLi Partner member speaks about Twitter with the perspective of an editor - and potential new reader for your self-published books!
Writing: How to Write a Synopsis of your Self-published Book – and Why Indie Authors Need Synposes Too
Think you don't need to write a synopsis unless you're querying an agent or publisher? Think again! They can be great tools to help you self-edit and market your book. Read professional editor Richard Bradburn's brilliant guide here.
Opinion: Sell Your Books, Not Your Soul – with Collaborative Digital Marketing
It may be counter-intuitive, but helping to promote other authors may be better for your books than promoting your own, says ALLi Partner Laurence O'Bryan, founder of BooksGoSocial, in this thought-provoking and philosophical Opinion piece.
Landing Pages: What Are They and Why Should Indie Authors Build Them?
Wondering what landing pages are and whether your author website needs them? Read Jay Lemming's concise and practical introduction to help you maximise their impact on your website.
Opinion: If You Want to Sell More Books, Skill Up
Wondering how to sell more books? Read how US fantasy author Karen Myers sold more books in the first two weeks of 2018 than the whole of 2015, by stopping writing for a year in order to improve her marketing skills
Opinion: Why Book Publicity is Not Only About Book Sales
Still measuring your marketing and promotion only in terms of sales results? Ben Cameron's piece about also valuing opportunity created by media campaigns (and other activities) may make you reconsider.
Indie Author Collaboration Case Study: Working with a Major Local Employer
Ever tried working together with big neighbourhood employers to find new readers for your books? Find out how a team of ALLi authors struck up a great relationship with a major corporation to sell their books to their employees.
Book Marketing: How to Build a WordPress Author Website and Use it Build a Mailing List – and Why You Should
Wondering whether to use WordPress for your author website? Already got a Wordpress website but want to make it work harder for you? Read this easy-to-follow overview by WordPress expert Rachel McCollin to help you get your site up to speed.