Amazon Marketing Services (AMS) is one of this year's hottest venues for book advertising, but to take advantage of the program you'll need to know the rules. For your convenience, we've categorized Amazon's guidelines and prohibitions for AMS ads into…
Our usual AskALLi Members' Q&A is taking a break for this month and being replaced by a special salon on Amazon advertising. From understanding the customer journey to the benefits of sponsored products, this ALLi podcast is for authors who are getting started with Amazon advertising and want to learn how to set themselves up for success.
Struggling to work out whether your advertising on Amazon, Bookbub, etc is paying its way? Help is at hand with Ricardo Fayet's post explaining number-crunching techniques that work - includes a free spreadsheet!
Want to earn a good income from your books with just five minutes' marketing a day? David Penny explains how he does this - by focusing on reaching readers rather than networking with fellow writers. A must-read for any indie author!
This intriguing case study will help you improve your choice of keywords for Amazon advertising and other marketing purposes, examining how words about Vikings and moon landings helped Brad Borkan increase sales of a book about Antarctic explorers
If you've noticed a sharp decline in the effectiveness of your AMS ads recently, you're not alone. An Amazon cash grab may be at the bottom of it.
5 fun ways to boost your book marketing, from ALLi authors who've tried and tested them