Amazon Ads Archives

The Secrets of Successful Author Branding: Self-Publishing with ALLi Featuring Dale L. Roberts

Join Dale L. Roberts as he interviews self-publishing expert Bryan Cohen on the foundations of author branding. Learn how genre clarity, strong sales copy, and Amazon ads work together to grow your fan base and boost book sales. It’s a must-listen for new and mid-list authors.

New AI Tools for Advertising on Amazon: Self-Publishing News with Dan Holloway

As I have reported many times, when it comes to using AI tools, the author community is divided—both within itself and, individually, when it comes to what kind of AI we are talking about. Assistive tools are consistently seen as more acceptable and are more readily used than generative ones.

October 17, 2024
Dan Holloway
News
0 Comments

Marketing Strategies for Authors in 2024: Insights and Success Stories from the Field

In 2024, the landscape of book marketing continues to shift, requiring authors to stay adaptable and explore new strategies to reach their readers. This post examines some of the most effective marketing strategies currently in use, including content marketing, webinars, TikTok, Amazon Marketing Services (AMS), and in-person events. As authors seek to build their audiences, understanding what's working now is more important than ever.

How to Get Started with Amazon Ads: Reaching More Readers Podcast, With Dale L. Roberts and Holly Greenland

This month on the Reaching More Readers podcast, Dale and Holly introduce Amazon Ads, including the jargon you need to know, the free accredited courses you can take to build your knowledge, key steps for quick and easy setup, and how to try out an Amazon Ad campaign even if you have a small budget to play with.

January 24, 2024
Howard Lovy
Podcast
0 Comments

Self-publishing News: Overdrive is sold

Rakuten sells Overdrive to the same equity firm that bought audiobook platform RB Media, and Romance Writers of America implodes.

December 31, 2019
Dan Holloway
News
1 Comment

The Rising Cost of AMS Ads

If you've noticed a sharp decline in the effectiveness of your AMS ads recently, you're not alone. An Amazon cash grab may be at the bottom of it.

September 13, 2018
John Doppler
Watchdog
6 Comments

AMS Rules Roundup

Amazon Marketing Services (AMS) is one of this year's hottest venues for book advertising, but to take advantage of the…

Ask ALLi Member Q&A with Joseph Alexander and Orna Ross

This month’s Ask ALLi special guest is non-fiction indie authors Joseph Alexander who built his Fundamental Changes guitar series into a instantly recognizable author brand. Find out some of the secrets of his success, and listen in as he and Orna answer self-publishing questions posed by our ALLi Members.

Ask ALLi Self-Publishing Member Q&A with Orna Ross & Mark Dawson

Each month, Orna Ross, ALLi Director, invites a special guest into the indie author hot seat to answer ALLi Members’ self-publishing questions. This month's special guest is Facebook advertising expert Mark Dawson, and this session was recorded live during London Book Fair.