Advanced Self-Publishing Podcast Archives

How to Make More Money Than the Average Author: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss how to make more money than the average author. Anecdotal evidence indicates that authors who take self-publishing seriously earn more, on average, than authors who are exclusively trade-published. As ALLi conducts research into independent author income, Orna and Joanna review some initial findings, survey the landscape, and ask: What levers can you pull to make more money as an indie author?

Opportunities for Indie Authors in 2023: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss opportunities for indie authors in 2023. The rise of AI tools, the growth of the creator economy, and the emergence of previously underrepresented writers and genres mean 2023 looks set to be an exciting year to be writing and publishing books. In this AskALLi Podcast, Orna and Joanna survey the opportunities and challenges for indie authors aiming to make better books and reach more readers in the year ahead.

When to Quit Writing and Publishing: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss when to quit writing and publishing. Should you just keep writing and publishing even if it’s not going anywhere? Should you persist with the creative and business choices you have invested in for so long–or could you just walk away? Orna and Joanna talk about the times in our lives when we might need to consider quitting aspects of our writing, publishing, marketing, and business.

Self-Publishing Values: Exploring Craft, Engagement, and Volume Publishing for Authors — Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss publishing values. All publishers care about craft, engage with readers, and harness the power of book retailer algorithms—but each publisher must also decide whether they are primarily a craft publisher (focus: creative excellence) an engagement publisher (focus: responsive to readers) or a volume publisher (focus: driving algorithms). Orna and Joanna address the differences between these publishing approaches, how they’ve shown up in their own work, and the difference it makes when you know which approach best suits your books.

Stepping Back to Step Forward: Creative Rest for Indie Authors — Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn talk about the importance of creative rest for indie authors and how it is a core part of the writing and publishing process. They share advice on different ways to give yourself a break while and lessons learned from their own recent downtimes.

Endings, Transitions, and New Beginnings: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

The indie author’s life is full of creative transitions and transformations, which means closing one phase and beginning another. In this session, Orna Ross and Joanna Penn discuss their current transitions, lessons learned from years of growth, and the projects and approaches they left behind along the way.

Developing Your Personal Brand as an Author: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

Does your personal brand as an author match your books? When we’ve been publishing for a while, we can sometimes lose sight of our author brand and what it’s saying to our readers. In this Advanced Self-Publishing Podcast episode, Orna Ross and Joanna Penn talk about pivots they needed to make to their author branding to make it more relevant and personal—and the lessons learned along the way.

Ten Years of Self-Publishing: A Personal Look Back and Forward. Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

On the Advanced Self-Publishing Podcast: Ten years of self-publishing. As part of its anniversary celebrations, ALLi has been looking back at the past decade —and forward towards the next. In this podcast episode, Orna Ross and Joanna Penn offer a personal perspective on how the unfolding trends of the past ten years affected their own writing and publishing and their hopes and intentions for the next ten years.

Stages of the Writing Craft: When is it Worth Rewriting? Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

On the Advanced Self-Publishing Podcast: Stages of the writing craft. As indie authors, we can update our books whenever we want. For some authors, this feature of digital publishing is a curse, igniting perfectionism and endless tinkering. Even the most productive self-publisher can decide to do a major rewrite of an old project.

The Changing Audiobook Market: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In today's Advanced Self-Publishing podcast, Orna Ross and Joanna Penn discuss the changing audiobook market. Audiobooks once again performed well…

In 2021, Self-Publishing Advice Podcasts Kept You Informed Of Many Changes in Indie Publishing

You miss a week, you miss a lot. It has been a long year, and many great shows to choose from, but here are a few samples of what you listened to in 2021. And, of course, no matter what's happening in the world, you can count on us to come back with more self-publishing advice podcasts in 2022.

New Opportunities and Technologies for Authors: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

So far, 2021 has seen an acceleration in emerging technologies for authors, including NFTs on blockchain and voice technologies for audio. In this month's #AskALLi Advanced Self-Publishing Salon, Orna Ross and Joanna Penn explain what these technologies mean for authors and the publishing industry and dispel some of the misinformation, fear, and doubt in the community.