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Self-Publishing Values

Self-Publishing Values: Exploring Craft, Engagement, and Volume Publishing for Authors — Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss publishing values. All publishers care about craft, engage with readers, and harness the power of book retailer algorithms—but each publisher must also decide whether they are primarily a craft publisher (focus: creative excellence) an engagement publisher (focus: responsive to readers) or a volume publisher (focus: driving algorithms). Orna and Joanna address the differences between these publishing approaches, how they’ve shown up in their own work, and the difference it makes when you know which approach best suits your books.
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Creative Rest

Stepping Back to Step Forward: Creative Rest for Indie Authors — Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn talk about the importance of creative rest for indie authors and how it is a core part of the writing and publishing process. They share advice on different ways to give yourself a break while and lessons learned from their own recent downtimes.
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Personal Brand

Developing Your Personal Brand as an Author: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

Does your personal brand as an author match your books? When we’ve been publishing for a while, we can sometimes lose sight of our author brand and what it’s saying to our readers. In this Advanced Self-Publishing Podcast episode, Orna Ross and Joanna Penn talk about pivots they needed to make to their author branding to make it more relevant and personal—and the lessons learned along the way.
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Ten Years Of Self-Publishing

Ten Years of Self-Publishing: A Personal Look Back and Forward. Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

On the Advanced Self-Publishing Podcast: Ten years of self-publishing. As part of its anniversary celebrations, ALLi has been looking back at the past decade —and forward towards the next. In this podcast episode, Orna Ross and Joanna Penn offer a personal perspective on how the unfolding trends of the past ten years affected their own writing and publishing and their hopes and intentions for the next ten years.
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Focus On Your Strengths

Focus On Your Strengths As An Indie Author To Beat ‘Comparison-itis:’ Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this episode: Focus on your strengths. “Comparison-itis” is really just comparing yourself to other people in an unfavorable way. It is, of course, permissible, even desirable, to compare yourself to other people and to have role models. But “comparison-itis” is where you look around and think other people have it easier or are doing better, getting more accolades, or selling more, or writing better. You’re comparing yourself to others in such a way that it's either stopping you completely in your tracks, or it's making you not feel good about what you do and how you're doing it. Unfortunately, it’s pretty widespread in the indie community.
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Indie Author Business Cycle

The Indie Author Business Cycle: From Start-Up to Mature Business: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this episode: the indie author business cycle. All businesses go through a life cycle and in this #AskALLi Advanced Podcast Orna Ross and Joanna Penn consider the three stages of the author-publisher business cycle. Highlighting the main goals, challenges and opportunities of each stage, they offer their top tips for taking your publishing business from startup through growth to maturity.
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