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Personal Brand

Developing Your Personal Brand as an Author: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

Does your personal brand as an author match your books? When we’ve been publishing for a while, we can sometimes lose sight of our author brand and what it’s saying to our readers. In this Advanced Self-Publishing Podcast episode, Orna Ross and Joanna Penn talk about pivots they needed to make to their author branding to make it more relevant and personal—and the lessons learned along the way.
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Ten Years Of Self-Publishing

Ten Years of Self-Publishing: A Personal Look Back and Forward. Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

On the Advanced Self-Publishing Podcast: Ten years of self-publishing. As part of its anniversary celebrations, ALLi has been looking back at the past decade —and forward towards the next. In this podcast episode, Orna Ross and Joanna Penn offer a personal perspective on how the unfolding trends of the past ten years affected their own writing and publishing and their hopes and intentions for the next ten years.
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Rewriting

Stages of the Writing Craft: When is it Worth Rewriting? Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

On the Advanced Self-Publishing Podcast: Stages of the writing craft. As indie authors, we can update our books whenever we want. For some authors, this feature of digital publishing is a curse, igniting perfectionism and endless tinkering. Even the most productive self-publisher can decide to do a major rewrite of an old project.
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Technologies For Authors

New Opportunities and Technologies for Authors: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

So far, 2021 has seen an acceleration in emerging technologies for authors, including NFTs on blockchain and voice technologies for audio. In this month's #AskALLi Advanced Self-Publishing Salon, Orna Ross and Joanna Penn explain what these technologies mean for authors and the publishing industry and dispel some of the misinformation, fear, and doubt in the community.
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Focus On Your Strengths

Focus On Your Strengths As An Indie Author To Beat ‘Comparison-itis:’ Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this episode: Focus on your strengths. “Comparison-itis” is really just comparing yourself to other people in an unfavorable way. It is, of course, permissible, even desirable, to compare yourself to other people and to have role models. But “comparison-itis” is where you look around and think other people have it easier or are doing better, getting more accolades, or selling more, or writing better. You’re comparing yourself to others in such a way that it's either stopping you completely in your tracks, or it's making you not feel good about what you do and how you're doing it. Unfortunately, it’s pretty widespread in the indie community.
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Indie Author Business Cycle

The Indie Author Business Cycle: From Start-Up to Mature Business: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this episode: the indie author business cycle. All businesses go through a life cycle and in this #AskALLi Advanced Podcast Orna Ross and Joanna Penn consider the three stages of the author-publisher business cycle. Highlighting the main goals, challenges and opportunities of each stage, they offer their top tips for taking your publishing business from startup through growth to maturity.
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Advanced Self-Publishing Podcast 2021

2021 So Far: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

We're taking a podcast break during the month of August, so instead we'll bring you what we've covered in 2021 so far on our Advanced Self-Publishing Podcast with Orna Ross and Joanna Penn. Below are some of the highlights, with links to the full podcasts, videos, and transcripts. We'll return in September with new episodes.
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Nimble Advantage

The Nimble Advantage: Indie Authors in an Era of Accelerating Change: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

What is the "nimble advantage" for indie authors? Are you feeling overwhelmed or uncertain about your author business? Fed up with technology and constant change? In this overview of what’s changing for indie authors Orna Ross and Joanna Penn focus on the mindset we need to adopt and the practicalities we need to know, so we can surf the change and benefit, instead of drowning in it.
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Myths About Self-Publishing

Debunking Myths About Self-Publishing and Indie Authors: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this #AskALLi Advanced Self-Publishing Advice podcast, ALLi Director Orna Ross and author Joanna Penn explore the top ten myths about self-publishing and indie authors. Some people think all self-publishers are amateurs, that we can’t get our books into bookstores, that we never use trade publishers, that we can’t win prizes. Then there are the myths we believe ourselves. "Authors can’t make money.”
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