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Interview With Lindsay Mayer: Middle-Grade Author Explores Dark Side of Imagination—Inspirational Indie Authors Podcast

My guest this week is Lindsay Mayer, an author of middle-grade fiction who is defying the standard tropes to create unique characters that explore the dark side of imagination. Lindsay was born in the United States but lives in Paris, where she is an IT worker by day and lets her imagination loose as an author by night.

Book Marketing Glossary, Links and Resources from ALLi, Alliance of Independent Authors

In this Book Marketing Glossary, Jay Artale collaborated with ALLi members to find out what book marketing and promotion jargon or acronyms they didn't know when they started out, which would have helped them demystify their indie author journey.

Influencer Marketing Image Of Phone With Influencer Written On It

The Ultimate Guide to Influencer Marketing for Authors

There are a thousand ways you can market your book, but one that stands the test of time is influencer marketing. The rise of digital and social media has brought this way of reaching the right readers to more authors than ever before. But how does it work and how do you make contact with powerful influencers? This week, the Alliance of Independent Authors AskALLi team dives deep into the world of influencer marketing for authors.

October 26, 2020
AskALLi Team
Business & Planning, Process 5 & 6: Marketing & Promotion, Top 100
3 Comments

10 Premium Products That Authors Can Create and Sell to True Fans, With Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

A premium product or service is a high-value item that an author sells alongside their books to expand influence and income. A well-selected premium product can more than double the profit in your author business. But what premium products work for authors? Drawing on ALLi’s ten possible business plans for authors, Joanna Penn and Orna Ross suggest premium products across fiction, nonfiction and poetry from the obvious to the unusual.

October 9, 2020
Howard Lovy
Podcast, Process 5 & 6: Marketing & Promotion
0 Comments

How Authors Can Make an Income from 1,000 True Fans, Podcast with Orna Ross and Joanna Penn: Advanced Self-Publishing Podcast

In 2008 Kevin Kelly wrote about the value of a creator having 1,000 true fans (you can read the updated version of the essay here). The idea is that you don’t need to be an influencer with a million followers to make a living from your work. All you need are 1,000 true fans each spending $100 a year on your products or services, for you to make $100,000 a year. But does the concept hold true for authors? Are books, a low cost item, enough or do you have to add on more premium products? And how does an author create true fans… and keep them? Join Orna and Joanna to find out.

September 11, 2020
Howard Lovy
Business & Planning, Podcast, Process 3 & 4: Production & Distribution, Process 5 & 6: Marketing & Promotion
0 Comments

The Ultimate Guide to Email Marketing for Authors Part 3: Maintenance

In a three-part series starting two weeks ago, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to members. This is the ultimate guide to email marketing for authors part 3: maintaining a mailing list.

Alliance of Independent Authors Member Testimonials

Alliance of Independent Authors member testimonials

September 2, 2020
Admin
Process 3 & 4: Production & Distribution
226 Comments

The Ultimate Guide to Email Marketing for Authors Part 2: Growth

In a three-part series starting last week, the Alliance of Independent Authors #AskALLi team explores mailing lists, how to set them up, how to grow them, manage them and most importantly, build and sustain relationships and connections with your readers. With deep thanks to all of our members who contributed insightful comments and a special thanks to... This is the ultimate guide to mailing lists for indie authors part 2: mailing list growth.