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Soft Launching A Book

Soft Launching a Book With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: soft launching a book. Thanks to movies and a narrative perpetuated by trade publishers, debut authors fixate on big book launches, characterized by perfection and fanfare. The reality, however, is that many experienced authors stagger book launches, choosing not to fire all cylinders at once for a variety of reasons. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss such practices, explaining what a soft launch is, the nuances of launching to a smaller audience before hitting the masses, and how to engineer a soft launch for more long-term success.
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Inspirational Indie Author Interview. Millicent Eidson

Inspirational Indie Author Interview. Millicent Eidson: Retired Epidemiologist Writes Mystery Series to Make Public Health Understandable in the Age of COVID

My ALLi author guest this episode is Millicent Eidson, a retired public health veterinarian and epidemiologist who worked for the Centers for Disease Control and Prevention along with state health departments. Now she's the author of the Maya Maguire microbial mystery series, which seeks to make public health and climate change understandable and even entertaining to a general audience, something that is necessary in the age of pandemics.
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Creating An Author Imprint

Creating an Author Imprint, With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: creating an author imprint. Author stereotypes skew heavily in favor of “starving artists,” disregarding that those who succeed are often savvy entrepreneurs. If you want to emulate the winners then you will also need to learn business skills, starting with creating an imprint. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss why creating an imprint can help you run a smoother author business, as well as the paperwork involved, legal and financial matters, and anything else a fledgling author needs to know if they want to build a robust, long-term organization.
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