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Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

Your Questions Answered: Illustrated Children’s Books

Children's publishing can sometimes be an enigma. Your customers aren't your readers and your readers aren't your customers. A nuance reserved mostly for children's books alone. So how do you successfully publish them? Today, the Alliance of Independent Authors welcomes partner member MCRL and authorpreneur Larry Feign to answer all your questions from print sizing and materials all the way to marketing, mindset and reaching readers. This is your questions answered: illustrated children's books.
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Boost You Backlist: Image Of A Rocket

Boost Your Backlist: How to Make the Most of Every Title

Backlist is a term thrown about by both self-publishing authors and traditional publishers. While your new books—your front list—are often the highest earning for short periods of time. But it's usually your backlist that brings in the consistent cash over time. How do you make the most of those books? What should you be doing to capitalize on them and what tactics work the best? That's the question the Alliance of Independent Authors AskALLi team is answering today. This is boost your backlist: how to make the most of every title.
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The Ultimate Guide to Pitching for Independent Authors

Whether we like it or not, when we have something to sell, be it books, services or something else, then we are going to have to get our hands dirty and sell ourselves or our products. Pitching is something we can all be better at. Which is why today, the Alliance of Independent Authors AskALLi team is talking all about how to pitch blogs, podcasts and traditional media.
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The Ultimate Guide to Understanding Your Book Genre for Indie Authors

Understanding the genre you want to write in is one of the most important elements of being an author. It helps you craft books closer to what your readers want, it helps you be more marketable and hopefully sell more books. But what do you need to know and where do you go looking for that market information? Today, the Alliance of Independent Authors AskALLi team welcomes partner member Nat Connors from Kindletrends to explain how to understand your book genre. 
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The Ultimate Guide to Winning Book Awards: Tips and Tools

For a long time, book awards were only open to traditionally published authors. But that's just not the case any more. With an enormous swathe of awards open to indies, the Alliance of Independent Authors thought it was time we created an ultimate guide to all things book awards. With thanks to Annie Mydla from the North Street Book Prize and Hannah Jacobson from Book Award Pro for their contributions to this post.
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The Ultimate Guide to SEO and Findability for Indie Authors

SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.
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